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AI/Voice Search in 2023

More than one in four people use voice search on their mobile device. Experts predict that by 2024, the number of digital voice assistants in use will reach 8.4 billion. In other words, there will be more voice assistants being used than there are people in the world.  Moreover, by 2025, the transaction value of purchases made through these devices …

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Auction-Time Bidding: A Core Benefit of Google Ads Automated Bidding

Google Ads is a complex system. You’ve got targeting criteria to choose, ad formats, bidding options, reporting views, and more.  All that sophistication enables advertisers to achieve incredible things with the platform. But it also makes it a lot more overwhelming to master. In one Google example, a single keyword could have over one million bidding combinations!  With a seemingly …

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How to Work With Influencers

As many as 30% of 18-24-year-olds and 40% of 25-34-year-olds consider themselves content creators, according to a recent survey from HubSpot. That’s a lot of potential influencers for your brand to work with. The trick is choosing the right ones, and following the right strategy. Fortunately, that’s what this blog is all about. So, read on as we share five …

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