How does pay-per-click work? It’s simple: you only pay when a person clicks on your ad. That means if your ad appears in Google, you will only pay if someone actually clicks through to your website.
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Google is the internet’s most popular website, processing over 3.5 billion searches per day. As for Facebook, over 2 billion people log onto the social network every day. When you’re talking about the two advertising giants — Meta and Google — clearly, there’s a lot of overlap in reach. So, do you really need to advertise on both Google and …
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The average click-through rate (CTR) for Google Ads is 1.91% for search ads, and 0.35% for display ads. For Facebook, the average CTR ranges from 1% to 1.32%. If your click-through rates are higher than that, congratulations! If they’re lower, don’t despair. Read on for seven tips for improving your CTR (and conversion) rates on Facebook and Google Ads. 1. …
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Millions of eCommerce companies from over 170 countries use Shopify for their eCommerce store. The company estimates their merchants represent 10% of all U.S. eCommerce. Clearly, Shopify is a popular choice for an eCommerce store platform. But, why should you choose to use Shopify over another eCommerce platform, such as Squarespace or BigCommerce? Read on. We share five benefits of …
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It’s tough dreaming up new content for social media, day after day. If you’re looking for a little inspiration this summer, we’ve got you. Below you’ll find a complete list of social media holidays for June and July, including monthly holidays. Posting something on these days, and including the hashtag, can help you reach more followers. Take a look and …
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If you manage a small business or online brand, you know that you need to invest in Google Ads. 44% of consumers make a purchase after they see an ad. As a result, the average business makes $2 for every $1 they invest in Google Ads But, how do you get started with Google Ads for your business? Read on …
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