There’s a common misconception that display ads are only good for remarketing campaigns. If you’re unfamiliar, remarketing ads describe the display ads that follow you around the web, reminding you of the items you left in your cart or of the website you recently visited. While display ads are certainly powerful at bringing people back to your site, they can …
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If you’re developing the marketing strategy for your business, you’re likely exploring different avenues for reaching your customers, from SEO to social media. Whatever your final marketing mix looks like, it should definitely include a budget for paid search marketing. What is paid search marketing? Paid search marketing is a form of digital marketing where companies pay (hence the “paid”) …
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If you oversee the marketing strategy for a business, you need to be investing in PPC. PPC, or pay-per-click, is an advertising model where you pay when someone clicks (and in some cases, views) your ad. While you can find the PPC ad model on several advertising platforms, including Microsoft, Meta, LinkedIn, and Amazon, people typically associate the phrase PPC …
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If you’ve spent any time online, you’ve probably clicked on a Google Ad — or at the very least, seen one. You can encounter Google Ads throughout Google’s extensive network, which includes Google search, YouTube, Gmail, and over 2 million websites across the web. No wonder more than 80% of global businesses use Google Ads to bring in new customers …
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Thanks to inflation, consumer spending for the Labor Day holiday weekend has trended downward in recent years. That means it’s more important than ever for brands to have a savvy Labor Day sales strategy this year. If you’re planning to host a sale this year, read on. We share 5 tips for setting up a successful Labor Day eCommerce sale. …
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