Christmas. Black Friday. Valentine’s Day. Memorial Day. When it comes to holidays and Google Ads, there’s always a holiday your brand can be celebrating. Heck, you can even go the Amazon route and create your own holiday (we’re looking at you, Prime Day). And that’s not all. You can also run seasonal ad campaigns to target spring cleaners, summer vacationers, …
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If you’re a large business, you already know you need to be advertising on Google Ads. You likely have a number of campaigns running, and you’re in the weeds daily optimizing them for stronger performance. When it comes to return on investment (ROI), though, it’s the advanced Google Ads strategies that truly set a business apart from its competitors. Below, …
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It’s a decision many businesses face. Should we invest more in Google Ads or search engine optimization (SEO)? The answer is different for every business, and can even vary throughout the year for an individual business. But, if you have the budget, you should invest in both Google Ads and SEO. Both forms of digital marketing have their own advantages, …
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Google Shopping campaigns have revolutionized the way e-commerce businesses reach their customers. With Google Shopping Ads, you can showcase your products directly within Google’s search results, offering a visual and engaging shopping experience that encourages browsing and buying. Ready to start a Google Shopping campaign for your e-commerce business? Read on. We break down the benefits of Google Shopping Ads …
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Just last month, Google held their Marketing Live summit. Since it’s 2024, you can probably guess the theme: generative AI. AI is on everyone’s mind these days, even if you don’t work for Google, and even if you’re not a marketer. But since we are marketers, let’s take a quick look at the new generative AI-powered features coming to Google …
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