Did you know that nearly half (46%) of all Google searches are looking for local information? That’s a lot of potential customers for your local business. Moreover, nearly 3 in 4 consumers that perform one of those local Google searches visit a business within five miles of their location. Given stats like these, it’s no wonder that 65% of small …
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Google Ads analytics data is packed with insights that can help you understand the performance of your campaigns and make data-driven decisions. But for many marketers, it can be challenging to know which metrics to focus on and how to interpret the data. In this blog, we break down the key metrics and reports you need to know. Plus, we …
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Google Ads offers an incredible 8:1 return on investment. For every $1 you spend advertising on the platform, you can expect an average $8 in return. In part, we can thank Google’s sophisticated audience targeting options for that ROI. Audience targeting is key to running a successful Google Ads campaign. The platform provides advanced segmentation features that allow you to …
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If your marketing team is starting to prepare for Black Friday/Cyber Monday 2024, know that you’re not alone. Nearly six in ten consumers are already starting to cut back on their day-to-day purchases so they can build up their holiday gifting budget, according to Retail Dive. What’s more, 76% are doing so because they plan to spend just as much—or …
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