Smart Marketing Tips: How to Determine Your Marketing Budget for the New Year

With the hustle and bustle of the holiday season behind you, it’s time to start putting this year’s marketing goals into action. Over the course of the next month, Your Marketing People will offer insider tips and tricks to help grow your business this year through strategic marketing practices. This week, we’ll begin with something every business needs: a smart marketing budget.

View Post

A Quick Guide to Increasing Last-Minute Holiday Sales Now

Tick tock. There are 14 shopping days left until Christmas and even fewer days until the last ship date to ensure arrival by the big day. Before it’s too late, make sure you’ve implemented the following five steps in our last-minute holiday sales guide to increase visibility, traffic, and sales volume in the upcoming weeks.

View Post

6 Last-Minute Tips to Boost Your Black Friday Sales

It’s only two days until Black Friday. Ek! Are you pulling your hair out yet or is it falling out on its own? Don’t worry, we have you covered on the best last-minute tips to boost your Black Friday and Cyber Monday sales. Follow our checklist and our sales tips to get the most out of the biggest shopping day of the year!

View Post

Paid Internships Available for Orange County High School and College Students

Paid Internships Available for Orange County Students There will be no grabbing coffee for the bosses or ordering lunch for the team. This is a full-fledged marketing internship where Orange County and Los Angeles students can expect to get knee-deep in the depths of digital marketing. Students will learn and assist industry experts in a variety of fields, from social …

View Post

How to Write a Killer Press Release

How to Write a Killer Press Release In this digital, almost-Black Mirror world made of 280-character tweets, vlogs, and podcasts, press releases are considered an antiquated form of communications. Many marketers have spoken – press releases are on life support. However, certain studies say otherwise. Take this research, for instance, which reviewed over 100 press releases across five key technology …

View Post

Top 5 Ways Business Owners Can Stretch Their Marketing Dollars Further

Top 5 Ways Business Owners Can Stretch Their Marketing Dollars Further As a business owner, you’re pressed for time at every turn and you’re constantly watching the bottom line. You know a solid marketing plan can help generate brand presence, improve ROI, and build customer trust. But it’s easy to make a mistake and watch your time and marketing dollars …

View Post

Are You Missing Out on Sales Without Influencer Marketing?

Are You Missing Out on Sales Without Influencer Marketing? With Facebook surpassing 1.8 billion in active users and Instagram drastically growing to over 600 million at the end of last year, social media is definitely the place to find your next buyers. But how do you get them to trust you right away? Influencer Marketing. This type of marketing allows you …

View Post

The Great Debate – One CTA or Multiple for Landing Pages

The Great Debate – One CTA or Multiple for Landing Pages This argument has brought out the good, the bad, and the ugly in marketers and product teams. On one side, you have the landing page with one form, one call-to-action (CTA) that funnels leads down a direct path of completion. On the other side, you have the landing page that offers …

View Post

Pay-Per-Click Strategy: Adding Negative Keywords

Pay-Per-Click Strategy: Adding Negative Keywords Despite its name, negative keywords are actually a good thing for you, your wallet, and your pay-per-click campaigns. Negative keywords enable you to curb undesirable traffic and clicks that aren’t performing in your pay-per-click campaigns. This, of course, can save you money. How Negative Keywords Work When you add negative keywords at the ad group or …

View Post

Like Being in the Know?

Then Subscribe to our Newsletter!

Recent Comments

    Call Now Button