Understanding your audience isn’t as easy as asking them what they need (although that can certainly help). To understand your particular target audience, you need to identify the customer journey and buyer personas for your brand. Here, we discuss the best tactics and tools to do so.
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Grow your brand with customization and alerts/triggers set up to safeguard you from issues that may arise. Here, we discuss the greatest benefits of custom reporting tools and alerts in Google Analytics.
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If your paid search strategy is in need of an update, you’ve come to the right place. Your Marketing People is here to sweeten your day with five of our best paid search marketing ideas.
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SEO is tough. When you’re a small business, it’s even tougher. But, it is possible to hold your own among the big brands in the search results. Here, we give you 4 ways to improve your SEO strategies to compete with large companies.
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As co-owners of Your Marketing People, we decided to participate in HubSpot’s Prospect Generation Bootcamp with Dan Tyre. We share our 6 biggest takeaways.
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Like anything with online marketing, SEO is under constant evolution. What worked five years ago barely moves the needle today. Your Marketing People busts the SEO myths you should leave behind, and shares our best advice for what to focus on instead.
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Guest contributor Maddie Davis of Enlightened Digital discusses the eight leading trends in mobile commerce this year. From chatbots to augmented reality to visual search, read on to discover which trends could best benefit your brand’s m-commerce sales.
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How can you transform your raw footage into a professional video your client can share with the world? There’s a lot to get caught up during editing and post-production. Follow these 7 video editing tips to stay on task and make sure nothing falls through the cracks.
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So much of video production comes down to preparation. Pre-planning is the best way to ensure your video comes out looking the way you and your client want it—on time, and on budget. Your Marketing People shares our best day-of video shoot tips for what to pack, how to maximize your time, and how to create a video that looks spectacular.
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Your Marketing People shares some of our favorite HubSpot features. These tips, tutorials, and resources have helped us grow our own brand—and we know they can be impactful for yours too.
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