SEO is not dead. In fact, far from it. Organic clicks represent nearly half (45%) of all search engine clicks, making SEO a vital part of any digital marketing strategy. As you head into 2024, your goal is to manage a SEO strategy that helps your company dominate the SERPs, drive more traffic, and — of course — win more …
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Amazon’s ad business continues to grow at a steady clip, with the latest numbers reporting a 26% year-over-year growth for the e-tail giant. While those numbers spell good news for Amazon, they translate into steeper competition for advertisers. As Amazon continues to eat into the ad revenue share of Google and Meta (formerly Facebook), advertisers must become ever savvier to …
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Should you be advertising on Pinterest in 2024? For most businesses, the answer to that question is yes. Read on as we share the latest Pinterest advertising statistics, the types of Pinterest ads you can use in 2024, and tips for running a successful Pinterest ad campaign. 2024 Pinterest advertising statistics Pinterest has a lot to offer advertisers. Just take …
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When it comes to online advertising, Google reigns supreme. Google holds the largest share of digital ad revenue by far, with Facebook and Amazon trailing in its footsteps. As you finalize your Google Ads strategy for 2024, it’s smart to take a step back and ensure that you’re covering all your bases. Have you accounted for the most popular, and …
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From the rise of TikTok to generative AI, the past few years have seen a lot of changes in content marketing. As you develop your content strategy for 2024, let these content marketing statistics and trends be your guide. 30 Content Marketing Statistics to Know in 2024
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It would be so nice if consumers would just take marketers at their word. You know your brand is great, and your product pages share everything a potential buyer would want to know. But, alas, most consumers don’t exactly trust brands to be unbiased. Instead, they trust people like them — in other words, other customers. That’s where user-generated content, …
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As marketers, we’re always looking for the latest and greatest thing to help us market our businesses better. This year, that “thing” is AI — generative AI, to be exact. Generative AI is a type of artificial intelligence (AI) that can generate various types of content, from simple text and images to audio and data analysis. The most well-known examples …
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A picture may be worth a thousand words, but words still matter — especially the words we use to communicate with customers. Here are five recommendations to keep in mind as you develop your marketing messaging for 2024. 1. Be relationship-focused In a world that feels lonelier than ever, building relationships with your customers is critical. Relationships go beyond basic …
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ChatGPT has been making headlines for months. Isn’t it about time it makes blogging easier for you? If you’re like most marketers, the answer is a resounding yes. 75% of people trust content written by generative AI, and one in three think it could actually create better content than something written by a human. Whether you’re ready to dive in …
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Launched in 2021, Performance Max campaigns are just a few years old. Also known as PMax, this powerful campaign type has a lot to offer advertisers — namely, its reliance on artificial intelligence (AI) to drive conversions across ad channels from a single campaign. But just because these campaigns use artificial intelligence to optimize your campaigns, it doesn’t mean you …
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