It would be so nice if consumers would just take marketers at their word. You know your brand is great, and your product pages share everything a potential buyer would want to know. But, alas, most consumers don’t exactly trust brands to be unbiased. Instead, they trust people like them — in other words, other customers. That’s where user-generated content, …
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As marketers, we’re always looking for the latest and greatest thing to help us market our businesses better. This year, that “thing” is AI — generative AI, to be exact. Generative AI is a type of artificial intelligence (AI) that can generate various types of content, from simple text and images to audio and data analysis. The most well-known examples …
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A picture may be worth a thousand words, but words still matter — especially the words we use to communicate with customers. Here are five recommendations to keep in mind as you develop your marketing messaging for 2024. 1. Be relationship-focused In a world that feels lonelier than ever, building relationships with your customers is critical. Relationships go beyond basic …
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ChatGPT has been making headlines for months. Isn’t it about time it makes blogging easier for you? If you’re like most marketers, the answer is a resounding yes. 75% of people trust content written by generative AI, and one in three think it could actually create better content than something written by a human. Whether you’re ready to dive in …
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Launched in 2021, Performance Max campaigns are just a few years old. Also known as PMax, this powerful campaign type has a lot to offer advertisers — namely, its reliance on artificial intelligence (AI) to drive conversions across ad channels from a single campaign. But just because these campaigns use artificial intelligence to optimize your campaigns, it doesn’t mean you …
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When you’re a PPC marketer, a big part of your job is analysis. On any given day, you may be analyzing individual campaigns, reevaluating the goals for a particular campaign, or looking from a high level at the effectiveness of your overall PPC marketing strategy. One task we recommend adding to your quarterly or annual to-do list? Running a PPC …
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Choosing to advertise is a big step for any business. It signals a time when you are ready for serious growth, and you have the funds to make it happen. Congratulations! But, like any investment, you want to make sure it’s going to pay off. Are Google Ads the right choice for your business? How can advertising on Google help …
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When it comes to eCommerce holiday marketing strategies, product bundling may be the best one of all. Combining several products into one package for a discounted price feels like a gift in itself for stressed shoppers searching for the best presents for their loved ones. Product bundling brings good tidings for marketers as well. The allure of an all-in-one gift …
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Amazon’s dominance as an ecommerce juggernaut cannot be understated — especially when the holidays roll around. Two in three Americans shop on Amazon for their holiday gifts. If you’re an Amazon seller, all those potential holiday sales feel like incredible gifts just waiting to be unwrapped. With nearly 2 million active third-party sellers, though, the competition is steep on Amazon …
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Last year, consumer spending during the Thanksgiving weekend reached an all-time high. Nearly 200 million Americans spent an average of $325.44 (an increase of 8% from the year prior). This is great news for brands and retailers gearing up for the Black Friday/Cyber Monday weekend in 2023 — so long as they have a strong digital marketing strategy. According to …
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