There’s a common misconception that display ads are only good for remarketing campaigns. If you’re unfamiliar, remarketing ads describe the display ads that follow you around the web, reminding you of the items you left in your cart or of the website you recently visited. While display ads are certainly powerful at bringing people back to your site, they can …
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If you’re developing the marketing strategy for your business, you’re likely exploring different avenues for reaching your customers, from SEO to social media. Whatever your final marketing mix looks like, it should definitely include a budget for paid search marketing. What is paid search marketing? Paid search marketing is a form of digital marketing where companies pay (hence the “paid”) …
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If you oversee the marketing strategy for a business, you need to be investing in PPC. PPC, or pay-per-click, is an advertising model where you pay when someone clicks (and in some cases, views) your ad. While you can find the PPC ad model on several advertising platforms, including Microsoft, Meta, LinkedIn, and Amazon, people typically associate the phrase PPC …
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If you’ve spent any time online, you’ve probably clicked on a Google Ad — or at the very least, seen one. You can encounter Google Ads throughout Google’s extensive network, which includes Google search, YouTube, Gmail, and over 2 million websites across the web. No wonder more than 80% of global businesses use Google Ads to bring in new customers …
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Thanks to inflation, consumer spending for the Labor Day holiday weekend has trended downward in recent years. That means it’s more important than ever for brands to have a savvy Labor Day sales strategy this year. If you’re planning to host a sale this year, read on. We share 5 tips for setting up a successful Labor Day eCommerce sale. …
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A lot goes into a successful social media ad, from your targeting criteria and ad goals to your call-to-action and landing page URL. But one of the most important elements is the meat of the social media ad itself: the copy and visuals that make people want to click. So, what should you include in your ads to make them …
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Google is the world’s largest search engine. In second place is YouTube, where more than one billion hours of video are watched every day. There are nearly 2 billion Gmail users. It’s safe to say everybody uses Google. If you’re a brand, you want to make sure those people can find you. Running a Google Ads campaign is a smart …
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With a low cost per click (CPC) and the best return on investment (ROI) among all paid advertising channels, Facebook and Instagram ads have a lot to offer advertisers. If you’re thinking “Sign me up!”, you’ve come to the right place. Both Facebook and Instagram ads are managed from the same platform, the Meta Ads Manager. One of the most …
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It’s easy for advertisers to forget about Pinterest. The online vision board feels like a place for private ideas and brainstorming. But here’s the thing. Pinterest is still one of the fastest-growing social media platforms, growing at a healthy clip of 7.5% per year. Given Pinterest’s wide reach, it’s typically a good idea for most businesses to advertise on the …
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81% of consumers need to trust a brand before they buy from it, and just as many shoppers only purchase products from brands they know. Clearly, brand awareness is hugely important. But you already know that. Your question is, “How do I increase brand awareness?” Read on for five proven tactics that boost brand awareness. 1. Social media advertising Seven …
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