The days of gaming SEO are over. That’s not to say that SEO still isn’t super important. It is. But, today’s SEO is not as easy as yesterday’s SEO. It’s no longer about pushing out a billion blog posts without a content strategy, stuffing your page with keywords, or building a ton of backlinks without paying attention to which websites …
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TikTok has the reputation of being just a platform for Gen Z kids and Zillennials. Because of that, many businesses wonder if they really need to be advertising on TikTok. Spoiler alert: you do. TikTok has had one of the fastest ascents to social media popularity. In 2023, it officially became the third biggest social network, behind only Facebook and …
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Google is the internet’s most popular website, processing over 3.5 billion searches per day. As for Facebook, over 2 billion people log onto the social network every day. When you’re talking about the two advertising giants — Meta and Google — clearly, there’s a lot of overlap in reach. So, do you really need to advertise on both Google and …
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The average click-through rate (CTR) for Google Ads is 1.91% for search ads, and 0.35% for display ads. For Facebook, the average CTR ranges from 1% to 1.32%. If your click-through rates are higher than that, congratulations! If they’re lower, don’t despair. Read on for seven tips for improving your CTR (and conversion) rates on Facebook and Google Ads. 1. …
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Millions of eCommerce companies from over 170 countries use Shopify for their eCommerce store. The company estimates their merchants represent 10% of all U.S. eCommerce. Clearly, Shopify is a popular choice for an eCommerce store platform. But, why should you choose to use Shopify over another eCommerce platform, such as Squarespace or BigCommerce? Read on. We share five benefits of …
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It’s tough dreaming up new content for social media, day after day. If you’re looking for a little inspiration this summer, we’ve got you. Below you’ll find a complete list of social media holidays for June and July, including monthly holidays. Posting something on these days, and including the hashtag, can help you reach more followers. Take a look and …
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If you manage a small business or online brand, you know that you need to invest in Google Ads. 44% of consumers make a purchase after they see an ad. As a result, the average business makes $2 for every $1 they invest in Google Ads But, how do you get started with Google Ads for your business? Read on …
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When it comes to social media, followers are not a vanity metric. The more followers you have, the more potential eyeballs you have for your content — especially on platforms like Instagram. Instagram delivers 58% more engagement per follower than Facebook. Followers are important on every social media platform, from TikTok to YouTube. With more followers, you enjoy more credibility, …
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The U.S. Small Business Administration recommends allocating nearly 10% of gross revenues to marketing, with half of that budget spent on digital marketing alone. Why should businesses invest in a digital marketing strategy? What makes digital marketing important? Above all, digital marketing helps businesses reach more customers at a scale simply unachievable through traditional marketing methods. But, there’s much more …
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So you want to become a digital marketing expert. Whether you’re managing a local business, launching an ecommerce site, or simply interested in how marketing works, you’ve come to the right place. Read on as we share five smart tips for learning digital marketing and becoming an expert at your own pace. 1. Read up on digital marketing Fortunately, there …
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