If you’re like most marketers, content marketing plays a big role in your overall strategy. But when you’re constantly pushing out content, it’s easy to fall into a rut and feel uninspired. Don’t worry. Today, we’re here to inspire you with this list of popular content types. By the time you finish reading, you’ll be excited and ready to dive …
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It’s 2023, and the number of marketing channels we have at our disposal continues to grow. There’s SMS marketing and CTV advertising and social media marketing — oh my! And yet, even among a sea of marketing channels, email marketing continues to reign supreme. That’s thanks to its unmatched ROI of $36 for every $1 spent. With an ROI like …
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If you’re an eCommerce business, your web hosting platform is essential to your success. Not only do you need a platform with high uptime and reliability, but you also want an online store that helps you sell more, faster. For many eCommerce businesses, Shopify Plus is that platform. Read on as we explore the many benefits of using Shopify Plus …
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Did you know the average Gen Zer spends 99 minutes per day on TikTok? If you could only use one social media platform to market your business in 2023, it’d have to be TikTok. With over 834 million monthly users, TikTok is the social media platform of 2023. Of course you should continue using other social networks to market your …
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Digital ad spending is expected to surpass $701 billion in 2023. Nearly half of that will be generated by U.S. advertisers. With numbers like that, the question becomes: how do you ensure you’re spending your PPC budget the right way? By staying on top of PPC trends and running the right campaigns for your business. Read on as we break …
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There’s always something you can do to get better results on social media, whether you’re looking for more comments, clicks, or click-throughs. But, to gain the favor of the algorithms, you need to be posting the right kind of content on a regular basis. And to do that, you need a plan. Read on for five essential tips for optimizing …
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2023 is officially here. Like any resolution, the beginning of the year is always a good time to take a step back as a marketer, review your advertising strategy, and consider what you can do to improve it in the year ahead. If you aren’t already using Google Ads Smart Bidding, that would be a good place to start. Read …
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During times of growth, one smart move many businesses make is to hire a digital marketing agency. In fact, it’s almost always a smart move to hire a digital marketing agency, no matter the size of your business. But don’t just take our word for it. Read on to understand why. 1. No overhead and predictable costs Like other business …
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More than one in four people use voice search on their mobile device. Experts predict that by 2024, the number of digital voice assistants in use will reach 8.4 billion. In other words, there will be more voice assistants being used than there are people in the world. Moreover, by 2025, the transaction value of purchases made through these devices …
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Google Ads is a complex system. You’ve got targeting criteria to choose, ad formats, bidding options, reporting views, and more. All that sophistication enables advertisers to achieve incredible things with the platform. But it also makes it a lot more overwhelming to master. In one Google example, a single keyword could have over one million bidding combinations! With a seemingly …
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