Millions of eCommerce companies from over 170 countries use Shopify for their eCommerce store. The company estimates their merchants represent 10% of all U.S. eCommerce. Clearly, Shopify is a popular choice for an eCommerce store platform. But, why should you choose to use Shopify over another eCommerce platform, such as Squarespace or BigCommerce? Read on. We share five benefits of …
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It’s tough dreaming up new content for social media, day after day. If you’re looking for a little inspiration this summer, we’ve got you. Below you’ll find a complete list of social media holidays for June and July, including monthly holidays. Posting something on these days, and including the hashtag, can help you reach more followers. Take a look and …
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If you manage a small business or online brand, you know that you need to invest in Google Ads. 44% of consumers make a purchase after they see an ad. As a result, the average business makes $2 for every $1 they invest in Google Ads But, how do you get started with Google Ads for your business? Read on …
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When it comes to social media, followers are not a vanity metric. The more followers you have, the more potential eyeballs you have for your content — especially on platforms like Instagram. Instagram delivers 58% more engagement per follower than Facebook. Followers are important on every social media platform, from TikTok to YouTube. With more followers, you enjoy more credibility, …
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The U.S. Small Business Administration recommends allocating nearly 10% of gross revenues to marketing, with half of that budget spent on digital marketing alone. Why should businesses invest in a digital marketing strategy? What makes digital marketing important? Above all, digital marketing helps businesses reach more customers at a scale simply unachievable through traditional marketing methods. But, there’s much more …
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So you want to become a digital marketing expert. Whether you’re managing a local business, launching an ecommerce site, or simply interested in how marketing works, you’ve come to the right place. Read on as we share five smart tips for learning digital marketing and becoming an expert at your own pace. 1. Read up on digital marketing Fortunately, there …
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If you’re like most marketers, content marketing plays a big role in your overall strategy. But when you’re constantly pushing out content, it’s easy to fall into a rut and feel uninspired. Don’t worry. Today, we’re here to inspire you with this list of popular content types. By the time you finish reading, you’ll be excited and ready to dive …
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It’s 2023, and the number of marketing channels we have at our disposal continues to grow. There’s SMS marketing and CTV advertising and social media marketing — oh my! And yet, even among a sea of marketing channels, email marketing continues to reign supreme. That’s thanks to its unmatched ROI of $36 for every $1 spent. With an ROI like …
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If you’re an eCommerce business, your web hosting platform is essential to your success. Not only do you need a platform with high uptime and reliability, but you also want an online store that helps you sell more, faster. For many eCommerce businesses, Shopify Plus is that platform. Read on as we explore the many benefits of using Shopify Plus …
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Did you know the average Gen Zer spends 99 minutes per day on TikTok? If you could only use one social media platform to market your business in 2023, it’d have to be TikTok. With over 834 million monthly users, TikTok is the social media platform of 2023. Of course you should continue using other social networks to market your …
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