It’s a classic conundrum for any business owner. You’ve got a fantastic website, great products, and a team that’s ready to serve.
All you need is more website traffic, and more conversions.
If only there was a way to target your ideal audience, make sure they see your website on Google, and entice them to click through with the right keywords.
There is, and it’s known as Google Ads.
Google Ads are the websites you see at the very top of the search results, marked by an “ad” label.
Running a Google Ads campaign is one of the best ways you can not only drive more traffic to your website, but increase your odds of that traffic turning into conversions.
Read on to discover 5 more benefits of Google Ads. We promise you this: by the time you finish this article, you’ll be racing to set up your first Google Ads campaign.
Sections
Benefit #1: Increased conversions
People who click on Google Ads are 50% more likely to buy. Why? In part, it’s because businesses use Google Ads to bid on keywords with the highest purchase intent. The people searching for those keywords are ready to buy. They’re not researching or evaluating. They know what they want and they’re ready to get it.
What about the people who aren’t ready to buy? Hit them with a remarketing campaign. These allow you to target people who have previously visited your website and give them a more persuasive offer.
Remarketing campaigns take the already high-performing conversion rate of Google Ads and supercharge it. When we set up a remarketing campaign for one of our clients, it brought in 1,600 new leads at a 501% lower CPC and 44% lower CPA.
Benefit #2: More traffic
Google processes over 5 billion searches per day. That’s a lot of people searching for something, and many of them are searching for something to buy.
When you advertise online with Google Ads, you get to tap into that massive audience. But that’s not all: you also get to enjoy the benefit of Google’s other audiences, including Gmail inboxes, YouTube videos, and the over 2 million websites and apps that form the Google Display Network. Together, these represent over 90% of all internet users worldwide.
Benefit #3: Precise targeting
There’s only one thing better than having access to a greater audience: having access to the right audience. That’s another benefit of advertising with Google Ads. You can target the top-performing keywords for your brand, i.e. the ones with the highest purchase intent.
You can also refine your ad targeting based on the type of people most likely to convert. You can target your Google Ads based on age, gender, location, and interests — enabling you to zero in on your ideal audience.
Benefit #4: Faster results
There’s no two ways around it. Advertising with Google Ads offers the fastest route for your website to leapfrog to the top of the search results.
It’s not like SEO, where you have to patiently wait as you develop content, build links to it, and promote it as you slowly climb your way up the search results page. With Google Ads, you can spin up a landing page, bid on your highest-converting keywords, and get traffic fast.
Benefit #5: Better ROI
Perhaps the best benefit of Google Ads is its ROI. Unlike with other marketing strategies — from media buys to content marketing — you have to spend a lot of money, and hope it actually works.
Google Ads, on the other hand, uses a pay-per-click (PPC) model. That means you only pay when someone clicks on your ads.
Think of it this way. With many forms of marketing, you’re paying merely for potential exposure and brand awareness. With Google Ads, you’re only paying for results. Google’s powerful analytics help you squeeze more out of your ad campaigns, giving you clear insights into what’s working and what’s not.
Ready to Advertise Online with Google Ads?
With Google Ads, you can target your ideal audience, boost your conversions, and improve your ROI — fast.
If you’re ready for your brand to enjoy the benefits of Google Ads, contact Your Marketing People. From search to shopping, we know how to drive results for every kind of ad campaign. Learn more about our services.
