During times of growth, one smart move many businesses make is to hire a digital marketing agency. In fact, it’s almost always a smart move to hire a digital marketing agency, no matter the size of your business.
But don’t just take our word for it. Read on to understand why.
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1. No overhead and predictable costs
Like other business vendors, hiring a digital marketing agency offers the benefit of predictable costs and no overhead.
Rather than taking a risk on a new hire — and incurring all the associated costs of having an hourly or salaried employee — you can outsource your digital marketing to a trusted agency for an amount that fits neatly into your budget.
2. Reliable access to experts who understand digital marketing and your business
Bringing on a new employee comes with a lot of risk. They take time to get ramped up. They get sick and go on vacation. Heck, they may not know what they’re doing.
You don’t have to worry about these issues with a digital marketing agency. Instead, you unlock access to a group of seasoned pros you can trust to not only be available when you expect them to, but also be up to date on the latest in digital marketing.
3. Strategists and specialists in all aspects of digital marketing
Speaking of the latest in digital marketing, one of the largest benefits to using a digital marketing agency for online growth is the variety of skill sets your business suddenly has at your disposal. From SEO and PPC to Facebook and Instagram video ads, digital marketing agencies know how to do it all.
And the best digital marketing agencies (like ours) will even help you with the overall strategy piece. These agencies will work with you to propose a marketing strategy that can supercharge your growth and meet your goals. Then, they will advise you on the right tactics and the right people — within their team and yours — to make it a reality.
4. Scalable support suited to your business size and your business goals
One main reason businesses large and small choose to partner with digital marketing agencies is their ability to scale.
If your business is highly seasonal, you can ratchet up your retainer to support times of high growth, and ratchet down when sales are slow. If your team suddenly lost your social media person, you can ask your agency to fill in on a temporary basis. Even if you already have a sizable marketing department, agencies can provide targeted support, from spinning up new landing pages to developing creative and ad campaigns.
5. Measurable results
Finally, digital marketing agencies provide measurable proof of how they’re helping you reach your goals for online growth, whether you measure that in clicks, views, conversions — or all of the above.
Digital marketing agencies want you to want to keep working with them, and they understand a large part of that is continuing to deliver. When you hire a digital marketing agency, you can expect to see regular reports of how their work is positively contributing to your marketing goals.
Are you ready to grow?
Meet Your Marketing People, your digital marketing agency. Our full-funnel agency helps you with everything your business needs to grow, including inbound marketing, SEO, paid search, creative content, video marketing, and more.
Learn more about what we do and how we can help you. Contact us today.
