Social Media Marketing

Do You Know Where Your Social Audience Is?

Do You Know Where Your Social Audience Is? For your social media investments to pay off, it’s not just about creating the right content; it’s about creating the right content for the right channels. As a responsible brand steward, you’ll want to claim your profiles across all the major platforms, but that doesn’t mean you’ll want to invest in them all equally. Social media is not “one channel fits all.” Answer these three questions to identify the best social channels…

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3 Social Media Trends Brands Are Adopting

3 Social Media Trends Brands Are Adopting In the past year, a lot has happened in the social media world. For brands, some of those changes have been great. Others, not so much. On the bad side, ad blocker usage continues its meteoric rise, increasing 30% year over year, making it tough for brands to break through in paid channels. It’s getting tougher for brands organically, too. Several social media platforms, most notably Facebook, have consistently tweaked their algorithms to…

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Facebook Advertising – Why You Need this Channel in Your Marketing Strategy

Facebook Advertising – Why You Need this Channel in Your Marketing Strategy Facebook is for socializing, not for buying. Facebook advertising is too expensive. My customers aren’t on Facebook. Every excuse in the book – We’ve heard them all. And we’re not buying them. It’s a harsh reality, but your brand needs to be on Facebook, and you need to be using their paid services. Organic reach on Facebook is now lower than 2 percent, so if you want customers…

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Are You Missing Out on Sales Without Influencer Marketing?

Are You Missing Out on Sales Without Influencers? With Facebook surpassing 1.8 billion in active users and Instagram drastically growing to over 600 million at the end of last year, social media is definitely the place to find your next buyers. But how do you get them to trust you right away? Influencer Marketing. This type of marketing allows you to build trust almost immediately by having an influencer in your space vouch for your product to their fanbase. With the…

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