It’s easy for advertisers to forget about Pinterest. The online vision board feels like a place for private ideas and brainstorming.
But here’s the thing. Pinterest is still one of the fastest-growing social media platforms, growing at a healthy clip of 7.5% per year. Given Pinterest’s wide reach, it’s typically a good idea for most businesses to advertise on the popular platform.
If you’re not sure if Pinterest is right for your brand, here are five reasons why you should change your mind.
Sections
1. Your target customers are on Pinterest
More than 460 million people use Pinterest every month. That’s a large audience, and it’s not just who you think.
While women make up more than 60% of Pinterest users, male users are up 40% year over year. And, Pinterest continues to grow in popularity, with Millennial and Gen Z users growing by 35% and 40%, respectively.
Perhaps most exciting is the fact that nearly half (45%) of Americans with a household income over $100K are on Pinterest. That means many Pinterest users have a disposable income they can spend with your brand.
If your business caters to customers in any of these demographics, you need to be advertising on Pinterest.
2. You’re an ecommerce brand
Pinterest is a major product discovery tool for consumers, with 80% of weekly users discovering new brands and products on the platform.
Best of all, that discovery turns into sales. 85% of those users have made a purchase based on something they saw on a brand’s pin.
If you sell products online, Pinterest advertising was made for your business. To start, Pinterest offers highly visual, shoppable Pins that sync directly with your product catalog.
You can get more creative with Try On product pins, which use augmented reality to allow customers to try on your product (perfect for cosmetics and apparel).
There are also Collection Pins, which allow you to tag multiple products within a single image.
3. You help your customers create
When it’s time to start a new project, 85% of Pinterest users say they turn to Pinterest first. That makes Pinterest a good fit for retail and service businesses alike.
However you help your customers create — whether you sell home decor or provide hair or beauty services — there is a place for your content on Pinterest. People use Pinterest to brainstorm ideas for:
- Fashion and apparel
- Home decor
- Architecture
- DIY projects
- Arts and crafts
- Makeup
- Hair
- Nails
- Events
- Cooking
- And much more
4. Your brand is inspirational
Even if you’re not directly involved in your customers’ creative process, your brand may offer life inspiration, anyway.
Lifestyle brands are perfect for Pinterest. For example, an athletic shoe brand can not only make their product catalog shoppable on Pinterest. But they can also share the blog and social content they create, including infographics for finding a perfect running shoe, style inspiration for workout fits, and listicles of the top running trails.
If your business creates any of the following content types, you should be promoting them on Pinterest:
- Blogs and listicles
- How-to articles
- Infographics
- Tutorials
- Recipes
- Photography
5. Your brand likes to see results
The setup of Pinterest as a virtual pinboard creates a perfect funnel to take consumers from discovery to purchase. And the funnel works.
Businesses who advertise on Pinterest enjoy a 2.3 times more efficient cost per conversion than ads on other social media platforms. And retail brands in particular enjoy double the ROAS of ads.
Are you ready to unlock the power of Pinterest for your business? Contact Your Marketing People today.
