81% of consumers need to trust a brand before they buy from it, and just as many shoppers only purchase products from brands they know.
Clearly, brand awareness is hugely important. But you already know that. Your question is, “How do I increase brand awareness?”
Read on for five proven tactics that boost brand awareness.
Sections
1. Social media advertising
Seven in ten marketers list brand awareness as their top goal for social media, with nearly half spending half of their mobile ad budget on branding alone.
Those marketers are spending wisely, as 77% of consumers say they prefer to buy from brands they follow on social media.
All of the major social networks — including Facebook, Instagram, and TikTok — allow you to choose awareness as your ad objective. These campaigns focus specifically on driving awareness, targeting the people who are ready to discover, and most importantly, recall your brand. Read our guide to optimizing social media campaigns.
2. Organic content
In addition to paid advertising, you can use organic content to grow brand awareness among your target audience. Use your content to define a consistent brand personality. Brand consistency can boost revenue by up to 20%.
Hop on TikTok trends that showcase your brand personality. Start a podcast about a popular topic that is relevant to your brand. Partner with a public relations agency to work with journalists and secure guest post placements on more popular websites.
3. Influencer marketing
Did you know influencer marketing offers a return of $6.50 for every $1 invested? With a ROI like that, it’s no wonder nine in ten marketers plan to increase or maintain their investment this year.
When your goal is brand awareness, you can partner with micro- or macro-influencers. Macro-influencers can spread your message instantly to a large group of people. However, when you partner with smaller influencers, you can stretch your budget over multiple campaigns with the same influencer, building affinity with their audience and boosting awareness and sales.
4. Event sponsorships
Two-thirds of consumers say they’ll buy (or not buy) from a brand exclusively due to its position on a social or political issue, and 77% of consumers purchase from brands that share their values. With an event sponsorship, you align your brand with an event, cause, or brand your target customers care about, endearing them to think positively of your brand through association.
Make the most of your sponsorship by choosing a sponsor level that allows you to interact meaningfully with attendees. Invite them to engage with an interactive event or game at your sponsorship booth (or a round of trivia for online events). Capture attendee email addresses, but make it worth their while by offering a valuable freebie in return for an email address, such as a free coupon or swag. Then, continue offering additional value and freebies once you start emailing them.
5. Customer referral programs
Word of mouth is still powerful. Experts estimate a single offline word-of-mouth impression drives 5 times the amount of sales of a paid impression. Word of mouth influences up to 50% of all purchasing decisions.
Consumers are four times more likely to purchase when they are referred to a brand by a friend. So, encourage your customers to be your brand advocates with a customer loyalty program. Reward loyalty points for sharing about their purchase on social media, or writing a review. Give them (and their friends) a steep discount for every new confirmed customer they refer.
Start increasing brand awareness today
Your brand deserves to be in the conversation. With a strong brand awareness strategy, you can introduce your brand to more people, more followers, and more customers.
Ready to get started? Contact the experts at Your Marketing People today.
