If you’re already advertising on Facebook, you’re well aware of the benefits this platform can offer a business.
Whether you’re looking for increased awareness, more engagement, or those coveted conversions, Facebook is one of the most effective advertising platforms out there. The platform reaches over 2 billion people, so it’s got reach. And when it comes to targeting criteria, you’d be hard-pressed to find more granular options.
It’s common for businesses to leverage Facebook’s more obvious advertising formats, like the in-feed ads you see when you log in to the platform yourself. But there’s one powerful option many brands overlook: Facebook Messenger ads.
Let’s take a look at the benefits and how to get started.
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What are the benefits of Facebook Messenger ads?
Over 1 billion people use Facebook Messenger every single month. It’s the most popular messaging app out there, second only to WhatsApp (which is also owned by Meta). But it’s not just reach that makes Facebook Messenger ads attractive. It’s their engagement.
When your brand runs Facebook Messenger ads, you have a direct line of conversation to your customers. It doesn’t get more engaging than that.
Just check out these stats:
- In recent years, people have increased how often they use a messaging app to message brands.
- Over 66% of consumers say that when a brand is available and active on Messenger, it makes them feel more confident about their purchase.
- When people use Messenger to contact a brand, 80% do so to ask a question about a product or service before they buy.
How your brand can use Facebook Messenger ads
Over half of people who use messaging apps say they use them to get information from brands at each stage of the buyer’s journey. With Facebook Messenger ads, your brand can:
- Advertise to people in their Messenger inbox, inviting them to engage with your brand.
- Launch a conversation right from your Stories, so people can follow up about a product or service you featured.
- Create in-feed ads that direct people to message you to set up an appointment, place an order, or learn more about your products.
- Remarket to existing customers or those who visited you, but didn’t convert.
You can even create a Facebook Messenger bot to manage these conversations for you!
How to get started with Facebook Messenger ads
Ready to try Facebook Messenger ads? Follow these steps to get started:
- Navigate to Ad Creation in your Facebook Ads Manager.
- Select the Messages objective for your ad.
- Select a destination for your ad. You can choose Facebook Messenger or WhatsApp to start a conversation, Website to take them to your website, or App to open up your app.
- Choose between automatic or manual placements. Unless you are an advertising whiz or partnering with a digital marketing agency who knows the ins and outs of Facebook, we recommend going with automatic placements.
- Select your targeting options for your audience.
- Set a budget and schedule for your ads.
- Select an ad placement. For Messenger Ads, you can choose between Image, Image Carousel, and Video ads.
- Double-check everything. When you’re ready to launch, click Confirm.
Convert more customers with Facebook Messenger ads
Facebook Messenger is a lot more than a messaging tool. Used effectively, Facebook Messenger can help you reach more people, pique their interest, and engage them at every step of the funnel.
Ready to get started? Contact Your Marketing People for a custom assessment of your Facebook advertising strategy.
