Do you have a podcast? If you’re still promoting new episodes with a basic pic of the podcast art on social media, have we got news for you.
The Headliner app is a free tool you can use to create short soundbites of your podcasts to share on social media and your website. Considering that the majority of listeners discover new podcasts through social media, this is an app you’ll want to add to your promotional toolbox.
Sections
What are headliner videos?
Headliner videos are short videos that include audio and video from a podcast. They’re typically short, around 15 to 60 seconds (although you can record up to 2 hours with the Headliner app). Think of headliners as short, punchy soundbites for your podcast that spark people’s interest and give them the quick hits of what they’re going to hear.
You might feature a short clip from your podcast:
Or you might splice the video and audio clip with graphics that outline the main talking points of your podcast:
What headliner videos can do for your podcast
Headliner videos promise several key benefits for podcasts. They can help you:
- Gain new listeners
- Increase downloads
- Boost engagement on social media and promotion channels
62% of podcast listeners say they’d share podcasts more with friends, if only they could highlight a short segment rather than link to an entire episode. Fortunately for you, that’s exactly what headliner videos are. Create one for your podcast episodes, and you’ll likely enjoy lifts in your listenership thanks to the increased word of mouth.
In fact, many podcast creators say they see their download numbers double after they start using Headliner.
How to create a headliner for your podcast
We recommend starting with a transcription for your podcast. You’ll use this text to pinpoint the parts of your podcast you want to clip, and to generate captions.
Then, you can open up the Headliner app and start creating your video. You can include video clips if you record video with your podcast. If you only record audio, you can use their waveform audio visualizer to add visual interest and give people a clue that there’s audio.
Once you’ve got the meat of your headliner, it’s time to add some pizzazz. You can add text animation, GIFs, images, and captions. Remember: up to 92% of consumers watch videos with the sound off, so captions are essential. Plus, they boost video recall, and increase watch times by up to 25%, according to research from Facebook.
When you’re done, you can export your headliner in different formats, orientations, and sizes so it’s optimized for viewing on every social channel.
How to use headliner videos in your podcast promotion
How can you use headliner videos to promote your podcast? The sky’s the limit. Here are a few ideas to get you started:
- Feature the headliner for your latest episode on your blog and website
- Include the headliner on the web page for the episode
- Extend the shelf life of your podcast by sharing it on social media afterwards
- Create anticipation for your upcoming episode with audio previews
- Get people to join your livestream by animating the number of people listening live
How much is Headliner?
You can create unlimited videos with any plan, but you can unlock additional features (and get rid of their pesky watermark) with a paid plan. Headliner has three pricing plans:
- A Forever Free plan that gives you 5 videos per month and 10 minutes of transcription.
- A Basic plan for $9.99/mo that gives you 10 videos per month with additional editing features like custom fonts and watermarks, reusable templates, and intro/outro videos.
- A Pro plan for $19.99/mo that includes all features and unlimited, unwatermarked videos.
There’s also a discount for annual plans.
Did we mention we have a podcast?
We’d be remiss if we didn’t take this opportunity to promote our own podcast series, How to Start a Successful eCommerce Business in Less than 30 Days. Subscribe here!
