Whether you’ve just opened a Twitter account or you’ve had one for years, the quest remains the same: get more followers.
The more Twitter followers you have, the more reach you have. And the more reach you have, the more influence you have. It’s as simple as that.
Here are eight effective ways to get followers on Twitter.
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1. Make it easy to follow you
Step one to getting more followers on Twitter? Telling people how to follow you. Link to your Twitter account from your website footer, blog, email newsletters, email signatures, and other social accounts. You can download the Twitter logo here.
You can even embed tweets in your blog posts and email, which not only makes it easy for people to follow you, but also gives them a taste of the great content they can expect. Speaking of which…
2. Post great content
Content that is more interesting, more engaging, and more viral is the kind of content that earns more followers on Twitter.
Do some competitive analysis and see what kinds of posts perform well for your competitors and other influencers in your community. Share content that your audience would find useful, funny, or thought-provoking.
3. Add visuals to your tweets
Help your tweets stand out with images and GIFs. Tweets from brands that contain images are 34% more likely to get retweeted than those without images.
Even if you’re posting a text-based tweet, you can make it pop with a colorful emoji.
4. Use relevant hashtags
People follow hashtags on Twitter to help them discover content they care about, and find new accounts to follow who share the same interests. Before you post a tweet, perform a few searches to confirm you’re using the optimal hashtag for your post.
For the best results, Twitter recommends adding up to two hashtags to each tweet.
5. Tweet regularly
Like any social media platform, Twitter’s algorithm factors in your posting frequency. If you consistently tweet about a particular topic, that may help the algorithm recognize you as an expert in said topic.
When you develop your content calendar, include tweets and other social posts. This will help ensure you never go too long without tweeting something interesting.
6. Interact with your community
Remember: Twitter is a social network. It’s about connecting with others. Follow relevant accounts in your industry, and retweet and reply to fans, customers, influencers, and other experts.
The more you establish your brand as an engaged presence on Twitter, the more authentic your content will feel — and the more Twitter followers you’ll get.
7. Run Twitter ads
Twitter offers a range of ad formats. You can use images, videos, and even carousels of images or videos in your Twitter ads. You can also promote tweets that have already performed well organically. Any of these ads can help you get followers on Twitter.
But, one of the best options for boosting followers is, appropriately, a followers campaign. With this type of Twitter ad, you can introduce your account to a new audience based on your targeting criteria. Best of all, you only pay if someone follows you after seeing the ad.
8. Review your Twitter analytics
Finally, pay attention to your Twitter analytics. These can be a gold mine when it comes to figuring out what makes your audience tick.
For example, you can see which tweets earned the most engagement. You can also track your follower growth and profile visits to see how your efforts are paying off.
You deserve more Twitter followers
There are nearly 350 million users on Twitter. That’s a lot of potential followers for your brand. Use the strategies above to start connecting. For more expert tips and help crafting an effective Twitter strategy for your business, contact Your Marketing People.
