How to Create a Poll on Facebook

Have you ever found yourself wondering, if only there was a way to know…

• what your Facebook followers are thinking?
• what your customers like most about your latest product?
• which services your customers wish you offered?
• how your webinar viewers feel about your presentation?

Guess what? There is, and it’s called Facebook polls. 

What are the benefits of using Facebook polls?

Facebook polls offer several benefits to brands, including:

• Feedback from the people you care about most: Facebook Polls help you engage your most loyal customers, the ones who view your Stories and join your groups. Asking these folks their thoughts can help you deliver a better customer experience, and create a stronger community around your brand.
• Quick, honest answers: With Facebook polls, you can quickly find out answers to your brand’s most pressing questions, from your customers’ favorite food to their thoughts on your products. You can even use Facebook polls to see real-time answers during a webinar or Facebook Live. 
• Better page engagement: With their low barrier to entry, polls naturally encourage engagement. The Facebook algorithm rewards high engagement rates, which may improve the visibility of your other content on Facebook,  

How can you use Facebook polls? 

Let us count the ways.

You can use Facebook polls to source important customer feedback on your products and services. You can use Facebook polls for product development as well, survey your customers on their likes and dislikes, favorite product features, and which features they most want to see in the future. 

You can also use polls to help your online events be a success. For example, you can ask attendees which topics they’re most interested in, and develop webinars or podcasts around those topics. Or, you can poll them during a Facebook Live to make your presentation more engaging. Finally, you can poll them after the event ends, to get their feedback on how it went. 

Of course, Facebook polls can simply be entertaining. You can ask your followers a question about a social media holiday or a viral trend. Keeping things fun is a great way to keep your followers engaged and clicking that Like button. 

How to create a Facebook poll

Businesses can create and publish Facebook polls to their Story, Facebook videos, Facebook groups, and Facebook event pages. Here’s how to create each type of Facebook poll.

Note: Currently, there is not a way to publish a poll to a business Facebook page and have it show up on the News Feed. That feature is only available to personal Facebook users.

How to create a Facebook poll on your Story

1. In the Facebook app, tap the plus sign to Create Story.
2. Upload or record your photo or video.
3. Tap the sticker icon in the top right and select “Poll.”
4. Write out your question and answers.
5. Tap “Done.”
6. Tap “Share to Story.”
7. Swipe up on your Story to view the poll results as they come in.

How to create a Facebook poll on a Facebook video

1. While uploading your video, click on “Polls.”
2. Click “Create Poll.”
3. Write out your question and answers.
4. Choose when you want your poll to appear in the video. Enter the start and end time.
5. Select whether or not you want viewers to see the poll results.
6. Click “Save.”
7. To add another poll, click “Add another poll” and repeat steps 1-6.
8. Click “Done” and finish uploading your video.

How to create a Facebook poll in a Facebook group

9. Navigate to Groups and select the Group you want to create a poll for.
10. Click on “Write something…”
11. Click the three dots in the bottom right and select “Poll.”
12. Write out your question and answers.
13. Click “Post” and watch the answers roll in.

How to create a Facebook poll for a Facebook Event

1. Navigate to Events and select the Event you want to create a poll for.
2. Go to the Discussion section and select “Add a Post.”
3. Click the three dots in the bottom right and select “Poll.”
4. Write out your question and answers.
5. Click “Post.”

Ready, set… poll!

However you choose to use them, Facebook polls are an excellent way to engage your followers and improve your brand’s visibility on Facebook. Get more ideas for engaging your Facebook audience by contacting the social media experts at Your Marketing People.