Selling on Amazon can feel like a double-edged sword.
You get more reach than ever before, with access to 197 million global customers who shop there every month. But, Amazon is crazy competitive.
To win the Amazon game, you’ve got to stand out from the competition. Here are 8 ways to do just that. These strategies will increase your sales on Amazon, and steal customers away from your competitors. Let’s dig in.
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1. Reevaluate your pricing.
70% of shoppers count “competitive pricing” is the most important factor to their buying decision. Updating your pricing is one of the quickest ways you can boost your sales on Amazon.
An automatic repricing tool like Repricer Express, BQool, or RepriceIt can ensure you always stay ahead of the competition. These tools monitor the prices your competitors are offering for similar products, and automatically adjust your pricing to stay competitive (while staying within a minimum price point you set).
2. Ramp up your content.
You can also increase Amazon sales by driving traffic to your Amazon product pages.
Start by creating sales-generating content on your own site. Develop gift guides for your target audiences featuring your products. Write blog articles that show the value of your product as a solution to their problems.
3. Do your (keyword) research.
When selling on Amazon (or anywhere online), it’s essential to use the words your shoppers are using to find your product.
These are called keywords, and you can discover them using keyword tools like Ahrefs and SEMRush. Use these phrases throughout your Amazon product listing, including your product title. That brings us to our next point.
4. Use an eye-catching title.
When shoppers scan the search results in Amazon, their eyes are looking for images and words that match what they’re looking for. Put those keywords to work by including them in your product title.
Your product title can include the product name, as well as keywords and phrases that describe its features and benefits. Check out these examples from Amazon’s Best Sellers page:
Note the length and depth of information these brands include in their Amazon product titles. The apparel brands include elements like the product type, fabric, and even the benefits of the product (“butt lift tights”). The camera brands, on the other hand, include a long list of features.
By adding these keywords to your product title, your product can show up in more related searches on Amazon, increasing your chances of product discovery and, consequently, sales.
5. Partner with influencers.
Who are the Instagram stars in your industry? What about the YouTubers? Reach out to these people and see if they’d be willing to promote your product on their channel. Influencers have a lot of sway with their followers, and a lifestyle photo that makes your product look cool can go a long way.
Be careful to follow FTC guidelines when working with influencers. It can also be helpful to use an influencer marketing platform to automate your outreach.
6. Touch up your product photography.
People are visual creatures, and that’s especially true when we shop. Shoppers make instant judgments based on the quality of your photos. They’re relying on your product photography to help them visualize the product in their own lives. Moreover, 22% of online returns are made because a customer feels the product “looks different” than it did in the photos.
Invest in fantastic product photography and you can increase your Amazon sales while reducing your returns at the same time. Include photos on a white background to meet Amazon’s guidelines, but also include photos that:
- Show your product in a lifestyle setting
- Include text that summarizes key benefits of your products
- Demonstrate the size of your product
Here’s a great example from smart lock brand August:
7. Drive traffic with Amazon PPC.
Can you guess what the largest eCommerce search engine is? (Hint: It’s not Google.)
That’s right. 54% of product searches take place on Amazon, which makes it the largest eCommerce search engine — ahead of Google.
However, like Google, Amazon offers pay-per-click advertising on its platform. Take advantage by running PPC campaigns for your own products on Amazon. Sponsored listings on Amazon get prime placement in the search results, ahead of the other, unpaid listings.
Just look at these search results for “tea towels.” I have to scroll down to the third row of results before I finally start to see organic product listings;
Have an Issue with Amazon? Contact Amazon at 1-888-280-4331
If you have any issues with Amazon, please contact Amazon directly at 1-888-280-4331. They will be happy to assist you with any and all questions in regards to your Amazon account, billing, order fulfillment, etc. Thank you!
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