Did you know 445 million people use Pinterest every month?
Pinterest is not only widely popular, but its user base is growing, with Gen Z and Millennial pinners up 40% and 35% year over year, respectively.
Unlike other platforms, where ads interrupt the experience, users are seeking inspiration on Pinterest. Four in five Pinterest users say they’ve discovered a new brand or product on Pinterest.
Best of all, Pinterest ads boast a 2.3 times cheaper cost per conversion and double the ROAS (return on ad spend) of other social media ads.
From massive reach to user goodwill, Pinterest has a lot to offer advertisers. Is it time for you to get started with Pinterest advertising? Read on for your quick-start guide.
Sections
What types of ads does Pinterest offer?
No matter your business, Pinterest can help you sell with engaging visuals and tappable pins. Take a look at their ad types.
Promoted Pins
These are the most similar ad type to what you see on Facebook or Instagram. You basically “boost” one of your existing Pins, which may contain a single image or video. With Promoted Carousel ads, you can add up to five images for users to swipe through.
Idea Pins
These pins include short videos or a set of up to 20 images you can tap through (similar to an Instagram story). You can tag users, record voice overs, and add hashtags and other overlays.
Try On Product Pins
You guessed it: these pins allow users to virtually try on your products, thanks to the magic of augmented reality.
Pinterest Collection
Available only on mobile, Collection ads feature one main image or video along with 3 supporting images. Once a user clicks on the ad, they can see up to 24 more supporting images.
Shopping Ads
These ads pull directly from your product catalog, and feature one image or video.
Images sourced from newsroom.pinterest.com.
How to set up a Pinterest campaign in 3 steps
There are three main steps to setting up a Pinterest campaign.
Step 1: Create your Pinterest campaign
Pinterest campaigns are the top level of ad structure on Pinterest, with ad groups and ads housed within them.
- Create a Pinterest business account and log in.
- Click on Ads > Create ad.
- Choose a campaign objective. This is the goal for your campaign. It can be brand awareness, video views, traffic, conversions, or catalog sales.
- Complete the rest of the prompts with your campaign details, such as your budget and maximum bid (e.g. the highest amount of pay you want to pay for a click or engagement).
- Click Continue.
Congratulations! You’ve set up your first Pinterest campaign. Now you’ll move on to setting up an ad group.
Step 2: Set up an ad group on Pinterest
The ad group houses all of the related ads within a Pinterest campaign.
- Click + New ad group.
- Enter a name for your ad group. Make this something that’s instantly identifiable to you and your team, such as a description of the target demographic.
- Select a target audience for your ad group. You can target using an existing list, such as your customers or people who have previously engaged with your content on Pinterest. Or, you can target people based on specific keywords, interests, demographics, and more.
- Set the budget and schedule for your ad group. You can set a maximum amount you want to spend per day under Daily budget and a maximum amount you want to spend for the campaign under Lifetime budget.
- Choose your bidding method. Automatic bidding enables Pinterest to optimize bidding for you, while Custom bidding gives you manual control.
Congratulations! Step 2 is done. Next up: creating the specific ads within your campaign.
Step 3: Create an ad on Pinterest
Finally, you’ll select the ads you want included in your ad group.
- Upload a new pin by clicking the plus sign, or select one of your existing pins.
- Click Review selected Pins to review or edit the ad name and the destination URL (where users will be taken upon clicking your ad).
- When you’re all set, click Launch.
Make your Pinterest ads successful
Once you’ve created your Pinterest ad campaigns, it’s time to optimize them for success. Reach out to Your Marketing People. Whether you’re looking for awareness, clicks, conversions — or all of the above — our digital marketing experts can help.
