If you’re like most marketers, content marketing plays a big role in your overall strategy. But when you’re constantly pushing out content, it’s easy to fall into a rut and feel uninspired.
Don’t worry.
Today, we’re here to inspire you with this list of popular content types. By the time you finish reading, you’ll be excited and ready to dive back into content brainstorming.
Sections
1. Blogs
Blogs are the foundation of many a marketing strategy. Just under half (48%) of companies use blogging. Blog articles can be short or long, educational or opinion-based, or a mix of content types.
2. Listicles
Listicles are a particular type of blog article where you list a number of things related to a topic. They’re easy to scan and digest, which is what makes them so popular. In fact, this blog is a listicle!
3. Interviews
Interviews with subject matter experts, influencers, or industry celebrities are a great way to grab your audience’s attention. Plus, you can repurpose the content in multiple ways — a full-length article, video snippets for social media, and more.
4. How-to content
How-to content shows your audience how to do something. How-to content can be a long-form guide, a quick video tutorial, or a step-by-step recipe.
5. Infographics
Infographics are a type of graphic (usually larger in size) that presents information. Content marketers love infographics because they’re easily shareable, making them useful for social media and link building. Here’s an example of a Pinterest SEO infographic we created here at Your Marketing People.
6. Resource pages
On a resource page, you compile a list of resources, statistics, or facts related to a particular topic. Similar to infographics, resource pages are irresistible linkbait.
7. Ebooks
Ebooks often share how to do something. You’ll often find them behind a gated form, as they’re heavily used in lead generation.
8. Whitepapers
Whitepapers are also used in B2B lead generation. You can publish industry research, survey results, and more.
9. Templates
Downloadable templates are another effective lead magnet. You’re giving your readers something of value that they can download and start using for free.
10. Checklists
Checklists are similar to templates in that they help your audience do something. Consider how you can incorporate this content type into your strategy this year.
11. Case studies
Case studies showcase (see what we did there?) your brand in a positive light, illustrating to readers how you helped a particular client or customer solve an issue successfully.
12. Reviews and testimonials
User-generated content goes a long way toward convincing people to try your brand. Gather customer reviews and testimonials for your brand and feature them throughout your website and marketing materials.
13. Videos
Video offers the highest ROI of any media format, according to HubSpot. If you want to succeed with content in 2023, make sure your content strategy includes lots of video.
14. Live videos
Live videos — via TikTok Live, Instagram Live, Facebook Live, and others — allow your brand to show a less polished, more relatable side to your fans and followers.
15. Stories
Facebook and Instagram Stories can also be a bit less polished. Many brands use Stories to connect with their followers, through polls, sliders, and other interactive features.
16. Social media posts
Social media posts are an essential content type today, given that the average person spends well over two hours daily on social media. Follow our tips for optimizing social media campaigns in 2023.
17. Email campaigns
When it comes to engaging customers and boosting sales, email marketing is powerful. Round out your 2023 email strategy with our guide to email drip campaigns.
18. Quizzes
Who doesn’t love a quiz? This content type may be the most popular one on this list, because everyone loves finding out just a little bit more about themselves. Develop quizzes that help your audience find the right products for them or discover something about themselves.
19. Podcasts
Podcasts become more popular every year. Why not start one for your brand? You can cover industry topics or connect with notable people in your industry.
20. Webinars
Webinars often help viewers learn how to do something. Depending on the nature of your podcast, you can film your episodes and present them in webinar form as well. Read these tips for webinar and podcast promotion.
Dive in to content
As you can see, there’s a big world of content types out there. Now it’s just up to you to use them.
Need help getting started? Contact Your Marketing People.
