If you want your brand to be relevant, you need to be on TikTok — but you already know that. That’s why you’re reading this blog.
What you’re looking for are ways to help your TikTok videos be more successful: generate more views, shares, and followers.
Read on. We share eight top TikTok video tips you need to know.
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1. Use hashtags
You can always add the #fyp hashtag to your TikTok videos, as that tells TikTok you want your video to show up in the main feed. Beyond that, add as many relevant hashtags to your video to help it show up in the feeds of people who follow those hashtags and engage with similar videos. Bonus points if you use a trending hashtag, like Adidas did with this #worldcup TikTok:
2. Share your take with a stitch
Stitching a video is a great way to react to other TikTok videos and leverage the virality they’ve already built up. When you find a video you want to stitch, tap the Share icon, and then tap Stitch to edit and create your TikTok.
3. Get cinematic with the green screen effect
Lots of TikTokkers use the green screen effect to add a fitting background to their video. With the tap of a button, you can be filming against the backdrop of the Eiffel Tower, your local grocery store, or anywhere you want.
4. Create how-to videos
How-to videos are very popular on TikTok, as their short-form nature and subtitles makes people feel like they can easily watch and learn something. Consider how your brand can film snappy tutorials of how to use and get the most out of your products.
5. Add subtitles to your TikToks
Speaking of subtitles, it’s a good idea to add them to your TikTok videos. Even though most people watch TikTok with the sound on, you want to make sure your message gets across. Plus, many TikToks enjoy a second life when they’re shared to Instagram and Reddit (two platforms people may not use with the sound on), so you want to make sure those users can understand it as well.
6. Hop on audio trends
It makes sense that song and audio clips are the reigning meme effect of TikTok, given that it started out originally as a lip-synching app. When a song or piece of audio starts showing up a lot in your feed, that’s your signal that it’s time to hop on the trend — assuming you can make it work for your brand, of course!
7. Experiment with slideshows
TikTok recently introduced slideshows to the platform, which are similar to an Instagram Story in that people can tap through them. These are a fun option when you don’t want to film a video, but want to create a fun story using a sequence of images or memes.
8. Engage your viewers
Finally, if you want your TikTok videos to be successful, engage your community as it grows. Heart and respond to the comments they leave on your video. Create your own videos and ask people to stitch them. Give them a shout out and thank them for watching.
Enjoy success on TikTok with these video tips
There’s a lot of fun to be had on TikTok, and many ways you can connect with and engage your customers. To take your TikTok game to the next level, contact Your Marketing People. Whether you’re looking for the best ROAS for your TikTok ads or how to identify the most popular trends, we can help.
