Is it time for your business to hire a digital marketing agency? Whether you’re expanding into new marketing channels or you need to scale, the answer’s likely yes.
Read on to understand what a digital marketing agency does, and how hiring one can benefit your business.
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What is a digital marketing agency?
A digital marketing agency helps your business reach customers through digital channels, such as social media, websites, email, and mobile apps. Agencies may focus on a single channel, such as PPC or social media, or they may provide omnichannel services to market to your customers across channels and devices.
Specific digital marketing services may include:
- Organic search
- Paid search
- Social media marketing
- Email marketing
- Video marketing
Organic search
Search engine optimization (SEO) focuses on improving your website’s visibility and traffic from search engines like Google and Bing. SEO agencies may make technical improvements to your website as well as invest in content marketing, amplifying your content production and building content partnerships with other websites.
Paid search
Paid search strategy focuses on increasing your website’s traffic from all the paid sections of Google — and there are a lot of them! From traditional pay-per-click (PPC) results at the top of Google to Google Shopping results and YouTube ads, digital advertising agencies will craft a custom strategy for your business to boost clicks and conversions. With display ads, these ads can even show up outside of Google properties, across the Display Network of over 2 million websites and apps.
Social media marketing
Like search marketing, social media marketing ecnompasses both organic and paid strategies. Typically, digital marketing agencies focus on social media advertising, since the majority of ROI comes from paid efforts. Agencies will develop ad campaigns and assets, and identify the right influencers and channels to support your business.
Email marketing
At $42 for every $1 spent, email marketing still has the highest ROI of almost any type of marketing. Digital marketing agencies will work with you to create drip campaigns that target each step in your customer lifecycle, segment your audience for more personalized campaigns, and provide reporting to identify new opportunities for improvement.
Video marketing and production
People have been saying “content is king” for years, but it may be time to update that to “video is king.” Thanks to the COVID-19 pandemic, people are watching more online video than ever before, and video has cemented its spot as a critical part of any marketing strategy. Digital marketing agencies can produce videos for your online marketing campaigns, such as lifestyle videos for use in your social media ads or customer testimonials for your website.
Benefits of using a digital marketing agency
The benefits of using a digital marketing agency extend beyond the services they can offer. Here are five more reasons why you should hire one:
- Specialization at your service: Agencies hire the best of the best, so they can stay competitive. Hire one, and you’ll have access to hyper-specialized experts, and better software tools, working on behalf of your business.
- Optimized budgement management: Partly due to their expertise and partly due to wanting to keep your business, agencies are excellent at budget management. A good agency is constantly iterating and looking for new ways to squeeze more ROI out of your budget, and they can advise you on when you really need to spend more.
- Fresh perspectives: Because the agency world is so competitive, agency consultants have to stay at the top of their game. They’re always catching up on the latest innovations in their field. When you hire an agency, you can trust they’ll always bring new ideas to the table.
- Consistency you can rely on: When you exclusively rely on in-house marketing, unexpected employee sick days or turnover can lead to missed deadlines and failed campaigns. Agencies always have backup plans, so even if your primary consultant is out for a day, there will be someone ready and capable to pick up where they left off.
- Marketing that can scale: Perhaps the biggest benefit a digital marketing agency can offer your business is the ability to scale. Instead of learning how to do everything on your own, and hiring the right people to make it happen, you can dive in headfirst with an agency, knowing that they’re already capable and ready to help your business grow quickly.
Ready to scale?
Don’t press pause on your marketing campaigns. Take them to new heights with a digital marketing agency you can trust. At Your Marketing People, we’ve helped businesses across North America attract, convert, and retain customers on all digital channels. Contact us today for your free marketing assessment.
