If there’s anything we can rely on when it comes to SEO, it’s that things are always changing.
Sure, the basic tenets of SEO stay the same: create the best experience for your target users, and make it easy for them to enjoy that experience, and the Google gods will reward you.
But, the specific tactics for generating good SEO continue to change as technology and user behavior evolve.
Still, one tactic remains essential to SEO. That tactic is blogging.
Here are seven reasons why blogs are important for SEO in 2023 and beyond.
Sections
1. Blogs increase brand visibility
One of the biggest SEO benefits to blogs is that they increase your brand’s visibility in the search results.
Individual blog posts can rank for multiple keywords. And, if you’re strategic about using keywords in your header tags, your blog can also rank for the “People Also Ask” section, increasing visibility and traffic.
For example, our blog on Meta Business Suite ranks organically on page 1 for “facebook business suite,” and it is the answer to one of the PAA questions, giving us two chances to drive traffic for the same keyword.
2. Blogs help you rank for relevant keywords
Landing pages are good for transactional keywords when people are ready to buy, but what about all the other stages of the marketing funnel? Informational keywords are a key part of driving customer awareness and interest in what your business has to offer.
Plus, research shows 70% of search traffic comes from long-tail keywords that contain four words or more.
Blogs also help you discover what other topics you should be covering to drive more SEO traffic. Regularly review your engagement metrics in Google Analytics, as well as customer feedback and comments, to discover new potential keywords.
3. Blogs develop brand awareness and trust
The more often your brand ranks for keywords, the more likely potential customers are to encounter and come to recognize your brand. With increased brand awareness, comes increased customer trust.
Eventually, customers may start seeking out your brand specifically in the search results, leading to more clicks and better SEO overall.
4. Blogs can boost your crawl rate
Google likes fresh content.
Regularly posting new blog content signals to Google that your site is still relevant. It also encourages Google to consistently crawl and index your site, which is key to ensuring that your site enjoys good visibility in the search results.
Indeed, blogs can drive over a 400% increase in indexed pages.
5. Blogs build backlinks
Typically, a brand’s core website landing pages are limited in focus. You want to sell, sell, sell.
But on your blog, you can cover a wide range of subjects. You can drive awareness of a key issue that your product uniquely solves, help people understand how to use your products, and much more.
This kind of educational content is perfect for link-building. A strong backlink profile is important for SEO.
6. Blogs encourage site discovery
Blogs tend to have higher word counts than other pages on a website. All that content gives you a lot of opportunities to include links to other pages on your website, encouraging blog readers to browse and explore.
Internal links also help Google better crawl your website, yet another benefit to your SEO efforts.
7. Blogs generate leads and conversions
On its surface, SEO may seem like it’s all about generating traffic. But, like any good digital marketing strategy, it’s really about generating conversions (through increased organic traffic).
Good thing SEO pays off. According to HubSpot, over half of people have purchased something from a brand after reading their blog. And, B2B companies with blogs produce nearly 70% more leads each month than companies that don’t blog.
How does your blog stack up?
Blogs are hugely important for SEO. But, simply publishing a blog usually isn’t enough. There is a lot of SEO strategy that goes into creating a blog that boosts organic traffic, engagement, and leads.
Are your blogs doing all they can for your SEO? Contact Your Marketing People to find out.
