Is anything more disappointing than an unqualified lead? If your brand is getting a lot of unqualified leads, don’t worry. You can stem the tide. Here are the five common mistakes that result in unqualified leads—and what you can do to stop making them.
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As Co-Founders of Your Marketing People, Ishani and I were excited to attend the 2019 Girlboss Rally at UCLA. Here, we share our key takeaways for all our fellow girlbosses!
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Understanding your audience isn’t as easy as asking them what they need (although that can certainly help). To understand your particular target audience, you need to identify the customer journey and buyer personas for your brand. Here, we discuss the best tactics and tools to do so.
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Digital marketing is constantly changing, with new technology paving the way for new marketing trends, channels, and strategies. This week, in the final installment of our Smart Marketing Tips series, we share our top 8 favorite digital marketing influencers.
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We share our top predictions for the marketing channels and trends that are going to explode this year. We tell you everything you need to know, so you can brainstorm how to work them into your own marketing mix.
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As a digital marketing agency, we understand there are clear benefits to having an in-house marketing team for your business. We discuss the types of employees you need on your in-house team for your marketing to thrive and share our best tips to building a top-performing in-house marketing team.
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With the hustle and bustle of the holiday season behind you, it’s time to start putting this year’s marketing goals into action. Over the course of the next month, Your Marketing People will offer insider tips and tricks to help grow your business this year through strategic marketing practices. This week, we’ll begin with something every business needs: a smart marketing budget.
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It’s only two days until Black Friday. Ek! Are you pulling your hair out yet or is it falling out on its own? Don’t worry, we have you covered on the best last-minute tips to boost your Black Friday and Cyber Monday sales. Follow our checklist and our sales tips to get the most out of the biggest shopping day of the year!
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What Should My Email Drip Campaign Focus On? Email drip campaigns are one of the most effective methods for engaging with prospects and customers. With an email drip campaign, you can send subscribers hyper-personalized content, automatically delivered at the optimal time for them to consume it. Many brands use marketing emails to welcome new subscribers with a 10% off thanks-for-subscribing …
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How to Write a Killer Press Release In this digital, almost-Black Mirror world made of 280-character tweets, vlogs, and podcasts, press releases are considered an antiquated form of communications. Many marketers have spoken – press releases are on life support. However, certain studies say otherwise. Take this research, for instance, which reviewed over 100 press releases across five key technology …
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