It’s a classic conundrum for any business owner. You’ve got a fantastic website, great products, and a team that’s ready to serve. All you need is more website traffic, and more conversions. If only there was a way to target your ideal audience, make sure they see your website on Google, and entice them to click through with the right …
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Benefits of Google Remarketing Think about the last time you bought something online. Maybe you visited the website, browsed around, and added a few items to your cart. Then someone texted you the latest viral video and you forgot to check out. The next day as you’re reading your favorite blog, you see ads for the exact same things you …
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The world of display advertising is undergoing a major upheaval right now, thanks to user privacy concerns, ad blockers, and regulations like GDPR and CCPA. This wouldn’t be a problem if Display campaigns didn’t work — but they do. The Google Display Network reaches 90% of global internet users, which is why 84% of marketers invest in display advertising. With …
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If you’ve started running Google Ads campaigns for your business, you may have come across terms like “smart bidding” and “machine learning.” What do these mean? More importantly, how does Google Ads Smart Bidding use machine learning and your account data in your campaigns? The short answer is this: Google Ads Smart Bidding uses machine learning, along with your account …
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Why Your Facebook Ads and Google Analytics Data Doesn’t Match “Why doesn’t Facebook match what Google Analytics is saying?” That’s the number one question we get from our clients. We get it. If you’re advertising on social media, you want to make sure you’re tracking sales correctly. We hate to break it to you, but here’s the truth: Your Facebook …
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How to Set up Google’s Free Product Listings (Google Surface) With the Coronavirus pandemic in full effect, Google just recently announced that online United States retailers can now place free product listings on Google Shopping. This is great news for eCommerce retailers! Why? Just take what Bill Ready’s, President of Commerce at Google, said: “With hundreds of millions of shopping …
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Before You Launch a Display Campaign So you’ve been having success with your paid search campaigns. You want to keep that good momentum going. If only there were other avenues for reaching your target audience and boosting conversions, all while remaining extremely measurable. Good news: there is, and it’s called the Google Display Network. This is the other side of …
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How Do You Identify the Best Ad Copy? Testing ad copy is the best way to continually iterate and optimize your PPC campaigns. But how do you know which ad copy is truly the most effective? Should you be looking at clicks? Conversions? Making a total guess? The answer’s a mix of the above (minus the last one, of course). …
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Here’s Why Everyone’s Talking About the Data-Driven Attribution Model in Google Ads Marketers have a lot calling for their attention these days. There’s always a new campaign to push, and a new way to track its success. If you manage paid search for your business, you may be wondering whether 2020 is a good time to overhaul your attribution strategy. …
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You’ve got to spend money to make money. If you promote your business through paid search advertising, you know that. If you can lower your CPC on Google Ads, while maintaining your reach and click-through rate, suddenly this channel becomes a lot more profitable. Here are some sure-fire steps you can take to effectively lower your CPC.
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