Here’s Why Everyone’s Talking About the Data-Driven Attribution Model in Google Ads Marketers have a lot calling for their attention these days. There’s always a new campaign to push, and a new way to track its success. If you manage paid search for your business, you may be wondering whether 2020 is a good time to overhaul your attribution strategy. …
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You’ve got to spend money to make money. If you promote your business through paid search advertising, you know that. If you can lower your CPC on Google Ads, while maintaining your reach and click-through rate, suddenly this channel becomes a lot more profitable. Here are some sure-fire steps you can take to effectively lower your CPC.
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In today’s marketplace, brand competition on the internet is fierce. Digital marketers are constantly improving strategies and optimizing campaigns in order to stay relevant to their target audiences. Read on to learn the differences between PPC and SEO, what happens to organic clicks when PPC ads are paused, and how to utilize both channels together for the best results.
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Paid search is powerful. One smart way to quickly improve PPC results is by increasing your ad spend. Sound counterintuitive? Don’t worry. We’ll explain everything. Here are five compelling ways boosting your ad spend leads to better results.
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If your paid search strategy is in need of an update, you’ve come to the right place. Your Marketing People is here to sweeten your day with five of our best paid search marketing ideas.
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When it Comes to Conversion Rates, Who Wins? Landing Page or Homepage Landing Page or Homepage You’ve spent hours working with a developer to create the most beautiful site. The colors are right, the branding is on point, and the content is riveting. But if your website is perfect, why are people bouncing? Why aren’t the leads coming in? Let’s …
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Does Your Paid Search Strategy Need an Update? As a business owner, it can be tough to tell if your PPC efforts are working. Google AdWords is a challenging program to learn, and if you don’t have a professional search marketer on your team, it feels risky – scary even – to throw money at keyword clicks. Even if you …
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The Great Debate – One CTA or Multiple for Landing Pages This argument has brought out the good, the bad, and the ugly in marketers and product teams. On one side, you have the landing page with one form, one call-to-action (CTA) that funnels leads down a direct path of completion. On the other side, you have the landing page that offers …
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Pay-Per-Click Strategy: Adding Negative Keywords Despite its name, negative keywords are actually a good thing for you, your wallet, and your pay-per-click campaigns. Negative keywords enable you to curb undesirable traffic and clicks that aren’t performing in your pay-per-click campaigns. This, of course, can save you money. How Negative Keywords Work When you add negative keywords at the ad group or …
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