With Google Ads and YouTube, creating and managing video campaigns has never been easier. But, there are still tricks of the trade successful advertisers use to get more views, clicks, and conversions from their video ads. In this guide, we’ll take you behind the curtain, as we share the tips the best advertisers rely on to create successful video advertising …
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If you want your brand to be relevant, you need to be on TikTok — but you already know that. That’s why you’re reading this blog. What you’re looking for are ways to help your TikTok videos be more successful: generate more views, shares, and followers. Read on. We share eight top TikTok video tips you need to know. 1. …
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We’ve all heard the expression, “Content is king.” We think it’s time we updated it to “video is king.” (Sure, technically, video is a form of content, but you know what we mean.) Online video consumption has risen steadily over the past decade. Thanks to the pandemic, its upward rise accelerated. In just a few years, the amount of video …
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Anyone and everyone who uses social media is on the same, never-ending quest to get more followers. Fortunately, getting more followers on TikTok doesn’t have to feel like hunting down some secret treasure. Read on for seven proven tips for getting more followers on TikTok. 1. Research your audience Hopefully you already have some idea of what your audience is …
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When it comes to selling, product photos can only get you so far. Customers want to see your product in action. They want to get a feel for how it works and how it looks. That’s why 40% of YouTube users look up a product on YouTube before buying it. It’s the next best thing to “try before you buy.” …
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Do you have a podcast? If you’re still promoting new episodes with a basic pic of the podcast art on social media, have we got news for you. The Headliner app is a free tool you can use to create short soundbites of your podcasts to share on social media and your website. Considering that the majority of listeners discover …
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TrueView Discovery ads can show up throughout the YouTube search results, video watch pages, and mobile app. These ads show a video thumbnail along with up to 3 lines of text. Unlike most other YouTube ads, users have to actually click on a TrueView ad in order to watch the video — hence, the name “TrueView”. Because viewers have to …
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When it comes to advertising, video is the future. Consumers have a demanding appetite for video, with billions of hours of videos being watched every single day on YouTube. Fortunately, video advertising pays off for brands. People are four times as likely to use YouTube to discover brands and products, and twice as likely to buy something they see on …
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If you’re like most people, you’re a visual learner. Guess what? So are your customers. People only remember about 20% of what they read, but they remember up to 80% of what they see. If what they see is a video, that number bumps up to 95%. The takeaway: your brand needs to be using visual content — particularly in …
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