The problem of standing out is especially acute for a currency exchange provider like Knightsbridge Foreign Exchange. Not only do they have to compete against direct competitors, but they also have to compete against banks and credit unions — the common first stop for many consumers seeking to exchange their currency.
Conversion-Oriented SEM and Reporting for Financial Sector
Strategic SEM Boosts Conversions by 84% at a Decreased CPC for Currency Exchange Company
Challenge
What Knightsbridge Foreign Exchange needed help with was making that message clear to potential customers. They needed a strategic approach to paid search and SEO that enabled them to capture leads in as many places as possible.
Solution
Knightsbridge Foreign Exchange approached Your Marketing People with a straightforward goal: take the next step toward growing their business.
To do that, Your Marketing People needed to take the company’s existing SEM strategy, analyze it for conversion and spend optimization opportunities, implement a better solution, and develop the reporting structure to support ongoing optimization and further fine-tuning.
Results
8
Decrease in Cost per Conversion
84
Increase in Conversions
95
Increase in Conversion Rate
”Ishani and her team take a hands on, focused approach, and deliver strong results. I would not hesitate to recommend her company. If you are considering [Your Marketing People], I would go for it. You will not regret it.
Rahim MadhavjiKnightsbridge Foreign Exchange
