Multi-channel Ad Strategy Drives 322% Yoy Sales Growth For Fashion Retailer
Year 1 Growth Results
Challenge
Barbara Katz, a high-end women’s fashion boutique, needed to scale online revenue while maintaining efficient return on ad spend.
With a growing and everchanging catalog of designer apparel, they turned to YMP to help structure and scale their paid search and social media efforts effectively.
Solution
YMP developed a full-funnel marketing strategy focused on growth and efficiency. We overhauled Google and Meta/Instagram ad structures and refined targeting. Additionally, we built high-performing creatives and optimized around top-selling brands and promotions.
Through ongoing testing, performance tracking, and strategic campaign pivots, we helped drive meaningful growth across the company in just one year.
We’ve truly expanded her business!
