Ecommerce Apparel Brand Doubles Roas Goals With Expanded Paid Search
Q4 YoY Growth Results
Challenge
Competing in the fashion eCommerce space with aggressive revenue goals and a 2+ ROAS target, Sheertex needed expert support to take over and scale their paid search account quickly. The kind of experts who could make it strong enough to rival the fabric they use for their tights.
Solution
YMP launched a 3 prong approach to tackling the paid search account. First, we rapidly expanded the account with Google Shopping, Dynamic Search ads and ToF (top of funnel) campaigns, to increase traffic to the website and discover new areas of growth.
Then, the team used those insights to expand Sheertex’s MoF (middle of funnel) and BoF (bottom of funnel) campaigns to convert prospective buyers into customers.
We’re just as bad@$$ as the Sheertex brand!
