NUMI sells top-of-the-line, luxury undershirts for women that are ultra comfortable and ultra useful. They stay snug and invisible underneath tops and dresses, slimming extra curves and trapping underarm sweat. NUMI is an eCommerce company that sells an innovative product that earns customer loyalty from the moment a shopper puts on their first shirt. The brand just needed help getting their product in front of those customers to begin with.
Growth-Focused Digital Advertising for eCommerce
eCommerce Brand Achieves 4+ ROAS with Multi-Channel Approach to Paid Search
Challenge
NUMI had been enjoying success in their other marketing channels, with acquisition coming along at a steady clip. But, as a growing brand, they knew that if they wanted to turn up the dial, and do so quickly, they needed to expand into paid search.
Solution
Your Marketing People scoped and built out a paid search strategy for NUMI from the ground up. The strategy included creating a paid search account, and starting with the types of campaigns we knew could deliver the best ROI the fastest. This included remarketing campaigns, where we reengaged visitors who had already shown an interest in NUMI, serving them targeted offers that enticed them to buy and cemented the NUMI brand name in their mind. We also drove top-of-funnel traffic through Display ads, Google Shopping, and YouTube ads to introduce new customers to the brand and convince them to purchase.
Results
34
Increase in Transactions
43
Increase in Revenue
“Your Marketing People has been a tremendous partner in growing our business through digital marketing channels. In the first month of signing up with YMP for paid search, our transactions and revenue both increased, by 34% and 43%, respectively. The numbers speak volumes, and I am very pleased with the relationship I’ve built with their team.”
Michelle Shemilt | Founder, NUMI
