Seo & Shopping Optimization Drives 5x Revenue Growth For Auto Parts Retailer

International Growth Results

5X Revenue Growth

60% Decrease in Wasted Spend

12% Increase in Conversion Rate

Challenge

TDot Performance, one of Canada’s leading automotive parts retailers, faced an uphill battle in a competitive, highticket eCommerce space. With a massive catalog of 250K+ SKUs, they needed a strategy to improve visibility, increase revenue, and reduce wasted spend while building a long-term SEO foundation.

Solution

YMP partnered with TDot Performance to overhaul their paid and organic strategy. We segmented shopping campaigns, eliminated redundant spend, and restructured the product feed to prioritize high-margin, high-converting items.

At the same time, we built an SEO roadmap focused on technical health and content improvements for long-term growth.

In just 12 months, TDot saw record-breaking performance and a 5X increase in revenue.

“My company would not be where it is today without Your Marketing People.”