• Google Ads, Pay-Per-Click
• Bidding, Google Ads
• January 6, 2023

Google Ads is a complex system. You’ve got targeting criteria to choose, ad formats, bidding options, reporting views, and more.  All that sophistication enables advertisers to achieve incredible things with the platform. But it also makes it a lot more overwhelming to master. In one Google example, a single keyword could have over one million bidding combinations!  With a seemingly …