• Data-Driven Attribution, Google Ads, Pay-Per-Click
• Data-Driven Attribution Model, Google Ads, PPC
• January 7, 2021

Data-driven attribution is all the rage these days. If you’re running a Google Ads campaign, you’ve probably heard of it.  But what is it exactly, and what’s so great about it? Here’s the short answer. Unlike other attribution models, data-driven attribution gives credit for conversions based on how real people actually interact with your ads.  In other words, it’s the …