Is it time for your business to hire a digital marketing agency? Whether you’re expanding into new marketing channels or you need to scale, the answer’s likely yes. Read on to understand what a digital marketing agency does, and how hiring one can benefit your business. What is a digital marketing agency? A digital marketing agency helps your business reach …
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If you’re like most businesses, you’re investing more and more in marketing. Marketing spend is expected to grow by 14% this year alone, according to HubSpot. Often, businesses increase their spend when they’re ready to hire an agency. It’s a smart decision. The right agency can help you scale your business and achieve your marketing goals. But, for you to …
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eCommerce grew 44% in 2020, and it shows no signs of slowing down. If you want to get in on the action, it’s time to start selling products online. Here’s your quick-start guide. 1. Brainstorm and design your product. You may already have an idea of a product to sell. If you do, that’s great. You can skip ahead to …
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Marketing is tough when you’re in a disruptive industry. You can’t rely on what your competitors have done, because you may not have any. The market didn’t exist until you created it. You don’t have any keyword research to work with, because people aren’t talking about your product or service yet (again, because they don’t know it exists). You have …
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You’ve already tackled brainstorming, recording, and producing your webinar or podcast. There’s only one thing left to do: promotion. If you’re low on ideas, you’re in the right place. We’re sharing ten proven ways you can promote your podcast or webinar to boost listenership and viewership. The tips range from low to high effort, so pick a few, try ‘em …
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Ever found yourself stuck without WiFi when you need to make an urgent edit to your Google Ads campaign? Say goodbye to your day at the beach; it’s time to rush home and make your changes. If this sounds familiar, the Google Ads Editor is for you. This free software allows you to manage your Google Ads campaigns offline, and …
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Did You Know You Can Find Website Bugs Using Google Analytics? If you’re like most companies, you likely think of Google Analytics as a great, free tool for tracking and reporting on your website’s traffic. And while it definitely performs these tasks, the solution can be used for so much more. Once you get to know advanced features in Google …
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If your paid search strategy is in need of an update, you’ve come to the right place. Your Marketing People is here to sweeten your day with five of our best paid search marketing ideas.
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We are thrilled to announce Your Marketing People’s 2019 Scholarship Winner Ava Butera. Ava is the Editor of Heart Eyes Magazine
and is interested in pursuing a career in the Marketing Industry.
Digital marketing is constantly changing, with new technology paving the way for new marketing trends, channels, and strategies. This week, in the final installment of our Smart Marketing Tips series, we share our top 8 favorite digital marketing influencers.
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