With a strong digital marketing strategy, you can grow your reach, bring in more sales, and scale your business. From running Instagram ads to starting a blog — or entering the Metaverse — there is so much you can do in the realm of digital marketing. But you don’t want to dive in without a plan. Otherwise you may find …
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The average internet user spends nearly 2.5 hours of their day on social media. If your brand wants to connect with your target audience, social media is one of the best ways to do so. There’s only one thing. Ultimately, the number of people your brand can connect with depends on how many people are following you. The more followers …
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The number of emails sent per day has increased steadily for the past five years. In 2022 alone, an expected 333 billion emails are expected to be sent and received. With so many emails, it’s imperative that brands have a strategy for breaking through the noise. Follow these tips for boosting opens and clicks in 2022. 1. Use your users …
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Instagram now has two billion monthly active users, who spend an average of 53 minutes scrolling the platform daily. That’s a lot of reach. But, to break through the noise, your Instagram marketing game has to be on point. Follow these tips for success. 1. Don’t overdo it with hashtags You read that right. Using too many hashtags can actually …
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A headline can make or break your article. Write a great one, and people will click on your article. Write a not-so-great one, and they’ll click on the next result they see in Google. But, what makes a great headline? There’s actually a formula for that! The formula for a winning headline includes the following five elements: Read on as …
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Eight in ten marketers reported using content marketing this year, an increase of over 70% since 2020. Clearly, content isn’t going anywhere. If you want your brand to reach your target audience, a smart content strategy can help you get there. Read on as we explain how to develop a content strategy for your brand. What is a content strategy? …
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If you run a B2B business, it’s essential that you have a presence on LinkedIn. The social platform has some of the highest ad conversion rates, and it boasts a network of nearly 800 million members across the globe. Even better, four out of five LinkedIn members influence business decisions at their companies. How do you make the most of …
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New year, new you — or new SEO game plan. It’s hard to see the forest through the trees with SEO, given the neverending onslaught of SERP redesigns and Google algorithm updates. The new year offers an opportunity to step back and reflect on what’s changed this year, and what’s to come. With this knowledge in hand, you can take …
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U.S. digital ad spending is expected to reach nearly $240 billion in 2022. Google is predicted to represent nearly 30% of that spend, making it second only to Amazon. In other words, you need a strong Google Ads strategy to succeed in 2022. A strong Google Ads strategy involves three essential components: regular audits, robust reporting, and staying on top …
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For marketers, the holiday season is the most wonderful time of year. And this year, total U.S. retail sales are expected to top $1.1 trillion. Shoppers are primed to spend. It’s up to you to make sure they spend with you, and not your competition. Grab their attention by optimizing your Google PPC ads with these five expert tips. 1. …
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