Google Ads in 2022: How to Set Yourself Up for Success
U.S. digital ad spending is expected to reach nearly $240 billion in 2022. Google is predicted to represent nearly 30% of that spend, making it second only to Amazon. In other words, you need a strong Google Ads strategy to succeed in 2022. A strong Google Ads strategy involves three essential components: regular audits, robust reporting, and staying on top …
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Is Your Google PPC Campaign Optimized for the Holidays?
For marketers, the holiday season is the most wonderful time of year. And this year, total U.S. retail sales are expected to top $1.1 trillion. Shoppers are primed to spend. It’s up to you to make sure they spend with you, and not your competition. Grab their attention by optimizing your Google PPC ads with these five expert tips. 1. …
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Google Ads Marketing in Another Country
Considering expanding your ecommerce sales beyond the U.S.? You’re in good company. Nearly half (45%) of American ecommerce businesses sell to customers outside the U.S., according to data from Statista. Whether you’re preparing to go global or you’ve already begun testing the waters, you know marketing will be a large part of your success. More specifically, you know Google Ads …
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Why Was My Ad Disapproved? Your Guide to the Google Ads Review Process
Did one of your Google Ads get disapproved? Don’t worry. We explain how the Google Ads review process works, and how to fix or appeal an ad that’s been disapproved. How long does Google’s ad review take? The Google Ads review process begins automatically as soon as you create or edit an ad. All new ads, as well as any …
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What Is a Digital Marketing Agency?
Is it time for your business to hire a digital marketing agency? Whether you’re expanding into new marketing channels or you need to scale, the answer’s likely yes. Read on to understand what a digital marketing agency does, and how hiring one can benefit your business. What is a digital marketing agency? A digital marketing agency helps your business reach …
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How to Pick an Agency
If you’re like most businesses, you’re investing more and more in marketing. Marketing spend is expected to grow by 14% this year alone, according to HubSpot. Often, businesses increase their spend when they’re ready to hire an agency. It’s a smart decision. The right agency can help you scale your business and achieve your marketing goals. But, for you to …
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How to Sell Products Online
eCommerce grew 44% in 2020, and it shows no signs of slowing down. If you want to get in on the action, it’s time to start selling products online. Here’s your quick-start guide. 1. Brainstorm and design your product. You may already have an idea of a product to sell. If you do, that’s great. You can skip ahead to …
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SEO for Disruptive Industries
Marketing is tough when you’re in a disruptive industry. You can’t rely on what your competitors have done, because you may not have any. The market didn’t exist until you created it. You don’t have any keyword research to work with, because people aren’t talking about your product or service yet (again, because they don’t know it exists). You have …
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How to Market a Webinar or Podcast
You’ve already tackled brainstorming, recording, and producing your webinar or podcast. There’s only one thing left to do: promotion. If you’re low on ideas, you’re in the right place. We’re sharing ten proven ways you can promote your podcast or webinar to boost listenership and viewership. The tips range from low to high effort, so pick a few, try ‘em …
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Benefits & How to Use Google Ads Editor
Ever found yourself stuck without WiFi when you need to make an urgent edit to your Google Ads campaign? Say goodbye to your day at the beach; it’s time to rush home and make your changes. If this sounds familiar, the Google Ads Editor is for you. This free software allows you to manage your Google Ads campaigns offline, and …
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