A headline can make or break your article. Write a great one, and people will click on your article. Write a not-so-great one, and they’ll click on the next result they see in Google. But, what makes a great headline? There’s actually a formula for that! The formula for a winning headline includes the following five elements: Read on as …
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Eight in ten marketers reported using content marketing this year, an increase of over 70% since 2020. Clearly, content isn’t going anywhere. If you want your brand to reach your target audience, a smart content strategy can help you get there. Read on as we explain how to develop a content strategy for your brand. What is a content strategy? …
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If you run a B2B business, it’s essential that you have a presence on LinkedIn. The social platform has some of the highest ad conversion rates, and it boasts a network of nearly 800 million members across the globe. Even better, four out of five LinkedIn members influence business decisions at their companies. How do you make the most of …
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New year, new you — or new SEO game plan. It’s hard to see the forest through the trees with SEO, given the neverending onslaught of SERP redesigns and Google algorithm updates. The new year offers an opportunity to step back and reflect on what’s changed this year, and what’s to come. With this knowledge in hand, you can take …
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U.S. digital ad spending is expected to reach nearly $240 billion in 2022. Google is predicted to represent nearly 30% of that spend, making it second only to Amazon. In other words, you need a strong Google Ads strategy to succeed in 2022. A strong Google Ads strategy involves three essential components: regular audits, robust reporting, and staying on top …
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For marketers, the holiday season is the most wonderful time of year. And this year, total U.S. retail sales are expected to top $1.1 trillion. Shoppers are primed to spend. It’s up to you to make sure they spend with you, and not your competition. Grab their attention by optimizing your Google PPC ads with these five expert tips. 1. …
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Considering expanding your ecommerce sales beyond the U.S.? You’re in good company. Nearly half (45%) of American ecommerce businesses sell to customers outside the U.S., according to data from Statista. Whether you’re preparing to go global or you’ve already begun testing the waters, you know marketing will be a large part of your success. More specifically, you know Google Ads …
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Did one of your Google Ads get disapproved? Don’t worry. We explain how the Google Ads review process works, and how to fix or appeal an ad that’s been disapproved. How long does Google’s ad review take? The Google Ads review process begins automatically as soon as you create or edit an ad. All new ads, as well as any …
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Is it time for your business to hire a digital marketing agency? Whether you’re expanding into new marketing channels or you need to scale, the answer’s likely yes. Read on to understand what a digital marketing agency does, and how hiring one can benefit your business. What is a digital marketing agency? A digital marketing agency helps your business reach …
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If you’re like most businesses, you’re investing more and more in marketing. Marketing spend is expected to grow by 14% this year alone, according to HubSpot. Often, businesses increase their spend when they’re ready to hire an agency. It’s a smart decision. The right agency can help you scale your business and achieve your marketing goals. But, for you to …
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