Google Display Ad Formats: Should You Use Uploaded or Responsive Display?

Google Display ads do one thing exceptionally well: brand awareness. With your ads appearing across the Google Display Network of over 2 million websites and apps, display ads keep your brand and products top of mind, and in a positive light. But brand awareness isn’t the only thing these ads are good for. Google Display ads can help you attract …

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How to Choose a Marketing Objective for Your Google Display Campaign

Google Display is a channel worth including in any advertising strategy. These campaigns boast impressive reach, as they can appear throughout the Google Display Network of over 2 million apps and websites, including YouTube and Gmail.  Plus, display campaigns can help you reach, engage, and convert customers at each stage of the marketing funnel. You just need to choose the …

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Video and Image Ad Benefits & Placements

If you’re like most people, you’re a visual learner. Guess what? So are your customers. People only remember about 20% of what they read, but they remember up to 80% of what they see. If what they see is a video, that number bumps up to 95%.  The takeaway: your brand needs to be using visual content — particularly in …

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Google Smart Display Campaign

The world of display advertising is undergoing a major upheaval right now, thanks to user privacy concerns, ad blockers, and regulations like GDPR and CCPA.  This wouldn’t be a problem if Display campaigns didn’t work — but they do. The Google Display Network reaches 90% of global internet users, which is why 84% of marketers invest in display advertising. With …

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