When it comes to eCommerce holiday marketing strategies, product bundling may be the best one of all. Combining several products into one package for a discounted price feels like a gift in itself for stressed shoppers searching for the best presents for their loved ones. Product bundling brings good tidings for marketers as well. The allure of an all-in-one gift …
View Post
Amazon’s dominance as an ecommerce juggernaut cannot be understated — especially when the holidays roll around. Two in three Americans shop on Amazon for their holiday gifts. If you’re an Amazon seller, all those potential holiday sales feel like incredible gifts just waiting to be unwrapped. With nearly 2 million active third-party sellers, though, the competition is steep on Amazon …
View Post
Last year, consumer spending during the Thanksgiving weekend reached an all-time high. Nearly 200 million Americans spent an average of $325.44 (an increase of 8% from the year prior). This is great news for brands and retailers gearing up for the Black Friday/Cyber Monday weekend in 2023 — so long as they have a strong digital marketing strategy. According to …
View Post
There’s a common misconception that display ads are only good for remarketing campaigns. If you’re unfamiliar, remarketing ads describe the display ads that follow you around the web, reminding you of the items you left in your cart or of the website you recently visited. While display ads are certainly powerful at bringing people back to your site, they can …
View Post
Thanks to inflation, consumer spending for the Labor Day holiday weekend has trended downward in recent years. That means it’s more important than ever for brands to have a savvy Labor Day sales strategy this year. If you’re planning to host a sale this year, read on. We share 5 tips for setting up a successful Labor Day eCommerce sale. …
View Post
TikTok has the reputation of being just a platform for Gen Z kids and Zillennials. Because of that, many businesses wonder if they really need to be advertising on TikTok. Spoiler alert: you do. TikTok has had one of the fastest ascents to social media popularity. In 2023, it officially became the third biggest social network, behind only Facebook and …
View Post
The average click-through rate (CTR) for Google Ads is 1.91% for search ads, and 0.35% for display ads. For Facebook, the average CTR ranges from 1% to 1.32%. If your click-through rates are higher than that, congratulations! If they’re lower, don’t despair. Read on for seven tips for improving your CTR (and conversion) rates on Facebook and Google Ads. 1. …
View Post
Millions of eCommerce companies from over 170 countries use Shopify for their eCommerce store. The company estimates their merchants represent 10% of all U.S. eCommerce. Clearly, Shopify is a popular choice for an eCommerce store platform. But, why should you choose to use Shopify over another eCommerce platform, such as Squarespace or BigCommerce? Read on. We share five benefits of …
View Post
If you’re an eCommerce business, your web hosting platform is essential to your success. Not only do you need a platform with high uptime and reliability, but you also want an online store that helps you sell more, faster. For many eCommerce businesses, Shopify Plus is that platform. Read on as we explore the many benefits of using Shopify Plus …
View Post
As many as 30% of 18-24-year-olds and 40% of 25-34-year-olds consider themselves content creators, according to a recent survey from HubSpot. That’s a lot of potential influencers for your brand to work with. The trick is choosing the right ones, and following the right strategy. Fortunately, that’s what this blog is all about. So, read on as we share five …
View Post
Recent Comments