We’ve been waiting for this all year long. At last, it’s time to kick off your holiday advertising. And this year will be crazier than ever. Holiday shoppers are expected to spend even more online this year, with experts predicting a 2.5% growth in online sales between the months of November and December. Rather than rushing to spin up a …
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Amazon’s Prime Day has been a success ever since its launch back in 2015, with sales steadily increasing year over year. This year’s summer Prime Day reached a jaw-droppping $12.09 billion in sales. It was only a matter of time before Amazon realized that Prime Day deserved a sequel, and in 2022, we’re seeing its debut with October Prime Day …
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When you launch your online store with Shopify, one of the first things you’ll do is select your Shopify plan. Many people start out with a Basic Shopify plan. As your business starts to do more volume, however, the Shopify Plus plan seems a lot more attractive. Read on as we explore what Shopify Plus is and spell out the …
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When it comes to conversions, a well-designed eCommerce homepage can make a world of difference. Follow these ten tips to craft the best eCommerce homepage possible. 1. Put the most important elements above-the-fold. Above-the-fold refers to the space that appears when a person first loads your website, before they have to scroll down. By including your most important elements in …
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Consider this stat: people who shop on mega sales days, like Black Friday and Cyber Monday, are more likely to spend more than those who don’t. Translation? You want to be targeting these people with a savvy advertising strategy this holiday season. We got you. Read on as we share our best tips for success this BFCM weekend. 1. Crank …
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You’ve done your market research, and designed your product prototype. Your eCommerce website is nearly ready. There’s just one thing left to do: actually create your product! Here’s your step-by-step guide to manufacturing an eCommerce product, with pro tips from our own experience. 1. Find a manufacturer. You have two main options for finding a product manufacturer. You can ask …
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eCommerce grew 44% in 2020, and it shows no signs of slowing down. If you want to get in on the action, it’s time to start selling products online. Here’s your quick-start guide. 1. Brainstorm and design your product. You may already have an idea of a product to sell. If you do, that’s great. You can skip ahead to …
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You’ve put all this work into developing a product you just know is going to be a hit. We’ve got news for you. No matter how amazing your product is, it’s not going to sell itself. There’s simply way too much competition out there. People don’t discover products by accident, and they definitely don’t buy them by accident. To get …
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Good product photography is essential for selling products online. Shoppers like to be able to hold a product in their hands, and look it over from different angles. This is easy enough when shopping in-store. When shopping online, however, shoppers rely on product photography to provide a similar experience. A good product photo doesn’t just happen. You’ve got to put …
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Fewer than 5% of website visitors are ready to convert the first time they visit your website, according to HubSpot. How are you supposed to effectively sell to the other 95%? The answer is remarketing. Visitors who are retargeted are 70% more likely to convert. When it comes to display ads alone, remarketing ads have 10 times the click-through rate …
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