TLDR; Although everyone knows that Google is in the business of search, it doesn’t make money from consumers who use Google Search, Gmail or Google Maps. Instead, the search giant generates the vast majority of its revenue from the advertising business. For years, the largest share of that revenue has come from Google Search, YouTube Ads and the Google Network …
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It’s a marketer’s holy grail: getting your website to rank #1 on Google. But achieving and maintaining that position takes more than luck. It takes more than just SEO or PPC. To get your website to the top of Google, brands must employ multiple marketing strategies—and be ready to evolve those strategies in line with the latest algorithm update. Follow …
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Do you want to expand your brand’s visibility and reach on the web? Then you need to be advertising on the Google Display Network. From increasing brand awareness to implementing precision-targeted retargeting campaigns, the Google Display Network (GDN) has evolved into an essential tool for brand marketers aiming to capture audiences at various stages of the buyer’s journey. Here’s how …
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Ah, the consideration stage of the marketing funnel. At this stage, people know who your brand is, they have an idea of what your product or service is — and they’re even a little bit interested in buying it. But, they’re not quite ready to make a purchase just yet. Your goal with a consideration campaign is to push them …
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Meta boasts just under 4 billion monthly active users among its various platforms, including Facebook, Instagram, Messenger, and WhatsApp. Just under 5 billion people, meanwhile, use Google products, from YouTube and Maps to Gmail and, of course, the search engine itself. Suffice it to say: if you’re looking to drive awareness for your brand or products, advertising on Google or …
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Google Analytics 4, or GA4 for short, is the official website analytics tool from Google. It’s Google’s replacement for Universal Analytics (UA), which the search giant sunsetted in July of 2023, and Google Analytics 360, which will stop processing new data as of July 2024. With GA4, you can not only track traffic and conversions from your website, but you …
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There’s a common misconception that display ads are only good for remarketing campaigns. If you’re unfamiliar, remarketing ads describe the display ads that follow you around the web, reminding you of the items you left in your cart or of the website you recently visited. While display ads are certainly powerful at bringing people back to your site, they can …
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The average click-through rate (CTR) for Google Ads is 1.91% for search ads, and 0.35% for display ads. For Facebook, the average CTR ranges from 1% to 1.32%. If your click-through rates are higher than that, congratulations! If they’re lower, don’t despair. Read on for seven tips for improving your CTR (and conversion) rates on Facebook and Google Ads. 1. …
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If you manage a small business or online brand, you know that you need to invest in Google Ads. 44% of consumers make a purchase after they see an ad. As a result, the average business makes $2 for every $1 they invest in Google Ads But, how do you get started with Google Ads for your business? Read on …
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According to recent research, about 12% of searches include a featured snippet in the results. When a featured snippet appears, it steals over 35% of all clicks. Featured snippets take up a sizable amount of search real estate, and they’re used in traditional and voice search alike. In other words, they’re worth optimizing for! With that in mind, here’s a …
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