If you’re one of the ten million businesses advertising on Facebook, you may be wondering how all those clicks and impressions translate to your website KPIs. Sure, Facebook’s analytics will tell you how many people are seeing your ads, clicking through to your website, and buying something — but what does their journey look like once they arrive on site? …
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Did You Know You Can Find Website Bugs Using Google Analytics? If you’re like most companies, you likely think of Google Analytics as a great, free tool for tracking and reporting on your website’s traffic. And while it definitely performs these tasks, the solution can be used for so much more. Once you get to know advanced features in Google …
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Grow your brand with customization and alerts/triggers set up to safeguard you from issues that may arise. Here, we discuss the greatest benefits of custom reporting tools and alerts in Google Analytics.
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