Remarketing Campaigns for eCommerce vs Lead Gen

Fewer than 5% of website visitors are ready to convert the first time they visit your website, according to HubSpot.  How are you supposed to effectively sell to the other 95%? The answer is remarketing. Visitors who are retargeted are 70% more likely to convert. When it comes to display ads alone, remarketing ads have 10 times the click-through rate …

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Effective Ways to Build and Segment Your Email Lists for Lead Generation

If you’re a B2B business, segmenting your email lists is a no-brainer. Sure, it takes a bit more finesse than for eCommerce, but it pays off. Segment your list, and you can sort and discover who your leads are by their stage in the sales cycle, their industry, and more. Read on to learn our best tips on building and segmenting your email lists for lead gen.

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