Can You Ever Have Too Many Hashtags?

We’ve all been there. You’re captioning a social post, and before you know it, you’ve hashtagged the heck out of it.  It’s easy to overdo it with hashtags. They’re bold, they’re clickable, they’re trendy.  Unfortunately, there is such a thing as too many hashtags. If your caption looks like a long string of hashtags, this post is for you. Read …

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Remarketing Campaigns for eCommerce vs Lead Gen

Fewer than 5% of website visitors are ready to convert the first time they visit your website, according to HubSpot.  How are you supposed to effectively sell to the other 95%? The answer is remarketing. Visitors who are retargeted are 70% more likely to convert. When it comes to display ads alone, remarketing ads have 10 times the click-through rate …

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How to Boost Your LinkedIn Profile & What to Post on Social

Whether you’re promoting your personal brand or a corporate one, you’ll need to rely on your personal LinkedIn profile. People want to connect with people, not faceless brands.  Here’s your guide for optimizing your LinkedIn profile for visibility and engagement, along with pro tips for posting across your social media channels. How to boost your LinkedIn profile  The more information …

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How to Create LinkedIn Ads

When it comes to advertising, there’s one place marketers often overlook: LinkedIn. With over 260 million monthly users, LinkedIn ads have the potential to reach a significant portion of the global population. Moreover, LinkedIn’s user base is active and engaged, with 40% of users logging in daily. By running ads on LinkedIn, brands have an opportunity to engage and market …

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What You Should Know About HubSpot for Social Media

Your business is likely on several social media platforms, and you’re creating and sharing unique content on many of them. How are you supposed to be able to look at things from a high level and know what’s working, and what isn’t?
That’s where social media software like HubSpot comes in. Let’s take a look at HubSpot’s top social media features, and how they can help your business.

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