Performance Max (PMax) campaigns have quickly become a favorite among digital marketers, and for good reason. According to Google data, PMax campaigns drive an average 13% increase in total incremental conversions at a similar cost per action. Ever since Google rolled out PMax worldwide in 2021, marketers have been using this AI-powered campaign type to access all of their Google …
If you’re developing the marketing strategy for your business, you’re likely exploring different avenues for reaching your customers, from SEO to social media. Whatever your final marketing mix looks like, it should definitely include a budget for paid search marketing. What is paid search marketing? Paid search marketing is a form of digital marketing where companies pay (hence the “paid”) …
The average click-through rate (CTR) for Google Ads is 1.91% for search ads, and 0.35% for display ads. For Facebook, the average CTR ranges from 1% to 1.32%. If your click-through rates are higher than that, congratulations! If they’re lower, don’t despair. Read on for seven tips for improving your CTR (and conversion) rates on Facebook and Google Ads. 1. …
Pay-per-click, or PPC, advertising is a popular marketing strategy for many businesses. And for good reason — it works. Still, you may be wondering if PPC advertising is right for your business. Read on. We’ll help you decide. How PPC Advertising Works PPC ads are one of the types of Google ads you see at the top of the search …
Before You Launch a Display Campaign So you’ve been having success with your paid search campaigns. You want to keep that good momentum going. If only there were other avenues for reaching your target audience and boosting conversions, all while remaining extremely measurable. Good news: there is, and it’s called the Google Display Network. This is the other side of …
How Do You Identify the Best Ad Copy? Testing ad copy is the best way to continually iterate and optimize your PPC campaigns. But how do you know which ad copy is truly the most effective? Should you be looking at clicks? Conversions? Making a total guess? The answer’s a mix of the above (minus the last one, of course). …
You’ve got to spend money to make money. If you promote your business through paid search advertising, you know that. If you can lower your CPC on Google Ads, while maintaining your reach and click-through rate, suddenly this channel becomes a lot more profitable. Here are some sure-fire steps you can take to effectively lower your CPC.
Is anything more disappointing than an unqualified lead? If your brand is getting a lot of unqualified leads, don’t worry. You can stem the tide. Here are the five common mistakes that result in unqualified leads—and what you can do to stop making them.
If your paid search strategy is in need of an update, you’ve come to the right place. Your Marketing People is here to sweeten your day with five of our best paid search marketing ideas.
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