Pay-per-click, or PPC, advertising is a popular marketing strategy for many businesses. And for good reason — it works. Still, you may be wondering if PPC advertising is right for your business. Read on. We’ll help you decide. How PPC Advertising Works PPC ads are one of the types of Google ads you see at the top of the search …
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Data-driven attribution is all the rage these days. If you’re running a Google Ads campaign, you’ve probably heard of it. But what is it exactly, and what’s so great about it? Here’s the short answer. Unlike other attribution models, data-driven attribution gives credit for conversions based on how real people actually interact with your ads. In other words, it’s the …
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Ever found yourself stuck without WiFi when you need to make an urgent edit to your Google Ads campaign? Say goodbye to your day at the beach; it’s time to rush home and make your changes. If this sounds familiar, the Google Ads Editor is for you. This free software allows you to manage your Google Ads campaigns offline, and …
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In the online world, the word responsive most often describes websites that are considered mobile-friendly. These websites automatically adjust their size and format to fit the device the user is viewing them on, be it a tablet, smartphone, or desktop computer. Responsive ads on Google function similarly — but with even more bells and whistles. Read on to learn what …
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It’s a classic conundrum for any business owner. You’ve got a fantastic website, great products, and a team that’s ready to serve. All you need is more website traffic, and more conversions. If only there was a way to target your ideal audience, make sure they see your website on Google, and entice them to click through with the right …
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Wouldn’t it be nice if, instead of bidding on keywords you’re already organically ranking for, you could optimize your paid search campaigns to bid just on the keywords you’re not? Better yet, what if you could use your paid search campaigns to identify gaps in your organic content strategy? Good news: Google agrees with you. That’s why they’ve created the …
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What’s the most popular type of ad? Take a guess. If you guessed Google shopping, you’d be right. Retailers spend over 75% of their search ad budget on Google Shopping ads. And their investment is paying off: Shopping ads represent 85% of all clicks. If you’re an eCommerce brand, you need to be using Google Shopping ads. Read on to …
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Benefits of Google Remarketing Think about the last time you bought something online. Maybe you visited the website, browsed around, and added a few items to your cart. Then someone texted you the latest viral video and you forgot to check out. The next day as you’re reading your favorite blog, you see ads for the exact same things you …
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The world of display advertising is undergoing a major upheaval right now, thanks to user privacy concerns, ad blockers, and regulations like GDPR and CCPA. This wouldn’t be a problem if Display campaigns didn’t work — but they do. The Google Display Network reaches 90% of global internet users, which is why 84% of marketers invest in display advertising. With …
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If you’ve started running Google Ads campaigns for your business, you may have come across terms like “smart bidding” and “machine learning.” What do these mean? More importantly, how does Google Ads Smart Bidding use machine learning and your account data in your campaigns? The short answer is this: Google Ads Smart Bidding uses machine learning, along with your account …
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